Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can you write us a testimonial?” with fun, specific questions.
Why this works like magic
- Zero friction: quick answers beat blank-page panic.
- Specificity breeds believability (real results, real names).
- Adding a photo equals instant trust boost.
- Feels like chatting, not writing an essay.
Smart brands doing it right
- Basecamp: asks “What problem were you solving?” for story-driven replies.
- Teachable: gets casual Loom videos that ooze authenticity.
- Shopify: adds a photo request to make testimonials pop.
Make it easy, make it specific, and watch your testimonials write themselves.
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