12 Reasons You Haven’t Bought a Tuft & Needle Mattress

Mar 30, 2018

This is a great page straight from a sales page Skeleton Outline that addresses all the objections to buying a Tuft & Needle mattress.

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Leo Burnett on Ad Writing

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett

"Being young, and unknown, and poor is actually a great gift in terms of being able to take risks."

People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me). The play...

A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to sell things better.