The AIDA Model in Marketing (Why It's Important + What It's Used For)

Here's what the AIDA Formula is in a nutshell:Attention: Get their attention with something catchy and relevant.Interest: Tell them interesting...

They Laughed When I Sat Down At the Piano: The Ad That Still Teaches Copywriters Today

How Sears Sold Trust with a 5% Profit Margin

David Ogilvy’s “Confessions of a Magazine Reader”: A Masterclass in Persuasive Writing

Nanit Turns Baby Data into Parenting Insights

The Charisma Formula Behind Dos Equis' 'Most Interesting Man' Ad

Why Dos Equis’ Coasters Are an Extension of Their Iconic “Interesting Man” Brand

The Power of the Persona: Dos Equis’ Legendary Cool

How Dos Equis Made 'Interesting' a Brand Identity

The Charm of Dos Equis: Selling Swagger with a Smile

The Wisdom Behind Dos Equis’ 'Most Interesting Man' Ad

The Shift: Why Email Feels More Like TikTok Than Blogging

The Power of Persona: Dos Equis' Legendary Ad

How Dos Equis Made ‘The Most Interesting Man in the World’ Iconic

American Express Turns a Diamond into a Punchline

The Credit Card That Sold You Jeans (and Everything Else)

The Clever Copy Behind “How to Buy Jeans”

How American Express Sold More Than Just a Card

How Dos Equis Turned a Beer Ad Into Iconic Storytelling

How Dos Equis Made Being Interesting a Lifestyle

How Dos Equis Made 'Interesting' Its Entire Brand

How American Express Used Humor to Make Trust Memorable

How American Express Used Humor to Sell Trust

Vintage Advertising: How American Express Sold 'Safe Spending'