LockLab "Don't be the guy who goes bald" ad
This ad stacks urgency, social proof, and a freebie. “Don’t be the guy who goes bald” a fear-based hook that...
Funny Seagull Theft Policy – No Refunds
Hilarious buyer beware sign to keep your food safe from seagulls.
Great emailers can sell at scale
They can sell products or ideas to millions of people with a few solid emails.Become good at writing emails, and...
Email can be re-jigged to every platform
Creating content for email can be easily modified for audio, video, or text.A big mistake is to spend a bunch...
Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...
Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
Are you a triple threat?
What is a triple threat and why you should be one.
70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...
Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.
1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...
Clever business card.
This is a clever business card that makes you look twice at:The name + website + Instagram + email.....just labeling...
Innocent by Nature Junk-food ad.
Great way of pointing out that innocent by nature is proud of the natural healthy ingredients.
1980s Line of credit ad
Love this style ad. Catchy headline then great copy explaining how expensive credit cards are. It reads: Unfortunately, not everything...
Grammarly "Let's Eat Grandma." Ad
This Grammarly ad highlights its grammar-fixing magic… and makes you laugh.
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This is not for you job posting ad
Grabs attention with a big “THIS IS NOT FOR YOU” headline, then flips it with clever “unless you…” copy. Great...
Crest "Yellow isn't always cute." spec ad
Great concept by students. This spec ad uses funny yellow Minion-like teeth to show that even “cute” can look bad...
Signal "We Don't Care About You" Ad
Signal proudly declares they don’t — because your data is none of their business. Great copywriting showing their main feature...
InboxAlly Reddit Ad For Better Open Rates
Pretty impressive copywriting here. Showing the benefit of using Inbox Alley to have your emails land in the inbox to...
Morning Brew’s Welcome Email
This simple email from The Morning Brew welcomes people to the newsletter, is very personal sounding, and helps direct them...
Riverside "Great Power" Headline
This was a headline-catching ad served up on the r/podcast sub-Reddit.It says:With Great 🔴REC Power,Comes Great Responsibility.
Beautiful.ai Instagram Ad with a Funny Testimonial
Get headline on this social media ad for AI software with the testimonail: "I used to take pride in manually...
Olgivy Then and Now Mission Statement
Checkout the old Ogilvy & Mather (legendary marketing company) original slogan:It was amazing: "We sell, or else."As pointed out by...
Headline Only Social Media Ad By Guidde
Killer headline-only ad from Guidde: “30% of your time goes into documentation. With Guidde, it’s only 2%.” No fluff, just...