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3,331 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Most Popular in Copywriting

6-copywriting-formulas.png

6 Copywriting Formulas

This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

Ads/Formulas/Instagram
Mar 19, 2025
Anatomy-of-homepage.jpg

Anatomy Of A High-Converting Homepage

Convert Sail dropped a killer visual that breaks down what makes a homepage actually convert. Spoiler: it’s not fancy animations...

Copywriting/Home Pages/Videos
Feb 1, 2025
website-layout-that-sells.webp

Website Layout That Sells

This mockup nails what every high-converting landing page needs. It’s a visual blueprint showing exactly which sections to include and...

Copywriting/Home Pages/Websites
Feb 26, 2025
hormozi-simple-email-sop-b41b9048.png

Hormozi Simple Email SOP

If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...

Copywriting/Emails/Tweets
Mar 22, 2025
conversion-wise-high-converting-landing-page.jpg

High converting product page

Ever wished you had a formula for turning any webpage into a sales machine? This ConversionWise breakdown nails it. It...

Copywriting/Websites/Images
Feb 28, 2025
grammarly-lets-eat-grandma-ad.jpeg

Grammarly "Let's Eat Grandma." Ad

Grammarly nails this one. A simple sentence, one missing comma, and suddenly grandma’s on the dinner menu. It’s funny, super...

Ads/Copywriting/Social Media
Jun 29, 2025
Latest
quit-pitching-software-offer-done-for-you-video-cover
Video

Quit Pitching Software, Offer Done‑For‑You

Most founders are out here begging people to buy their SaaS for $99 a month while the real money is...

Business Ideas/Instagram/Copywriting
Nov 5, 2026
sell-the-dream-not-the-job-c56199e1.png

1970's Dodge Truck Ad

Most job ads read like that tiny block of specs at the bottom of this Dodge Tradesman ad. But the...

Ads/Copywriting/Headlines
Nov 2, 2026
what-permanent-exterior-lighting-really-costs-357b012a.png

What Permanent Exterior Lighting Really Costs

When people ask what permanent exterior lighting really costs, they’re not just asking for a dollar figure—they’re asking what they...

Ads/Copywriting/Design
Nov 1, 2026
use-humorous-what-if-urgency-ads-1f0fb2e9.png

Imodium Humorous 'What If' Ads

Most urgency ads yell about discounts and deadlines. This Imodium ad quietly drops a mortifying question: “Where will you be...

Ads/Copywriting/Motivation
Oct 31, 2026
make-metaphors-work-in-bank-ads-3a55f8ad.png

1958 Chase Manhattan Bank Nest Egg Ad

Metaphors sell money better than spreadsheets ever will. This old Chase Manhattan ad nails it: a giant chained “nest egg”...

Ads/Copywriting/Design
Oct 29, 2026
letter-copy-that-gives-billboards-legs-8b1fa945.png

AD Power's Love Letter Billboards

Most billboards scream at you. This one writes you a love letter. In a busy subway tunnel, a giant cream-colored...

Copywriting/Outdoor Advertising/Design
Oct 29, 2026
this-explains-the-simpsons-1793288693125.png

This explains The Simpsons

Obituaries are supposed to be boring. But this one accidentally reveals the real-life origins of several characters from The Simpsons,...

Copywriting/Funny and Weird/Interesting
Oct 28, 2026
stop-tapping-auto-add-every-card-offer-768e931c.jpg

Stop Tapping: Auto Add Every Card Offer

Your credit cards are quietly stuffed with offers, but you only get paid if you tap “Add to Card” over...

Ads/Copywriting/Design
Oct 26, 2026
dharmesh
dharmesh
@dharmesh

What I dislike more than AI Slop is what I call "AI Foam".

It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.

AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.

AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.

...

Beware AI Foam: Trusted Voices Losing Substance

AI slop is easy to spot. It’s the generic junk clogging feeds everywhere. But the dangerous stuff is what Dharmesh...

Wisdom/Copywriting/Tweets
Nov 4, 2026
let-ai-draft-you-do-final-polish-a5a605c5.png

Let AI Draft — You Do Final Polish

This graphic shows the whole game: with AI, the hard part isn’t typing words, it’s steering and polishing. The top...

Copywriting/Design/Advice
Nov 3, 2026
position-as-the-easy-3-minute-fix-168cb27f.png

1961 Fitch’s “Doing It the Hard Way” Dandruff Shampoo

Old ads were masters at turning annoying problems into easy, fast fixes. This Fitch dandruff ad doesn’t just sell shampoo,...

Ads/Copywriting/Design
Nov 2, 2026
Ad
announce-product-drops-like-eight-sleep-bf9c6206.png

Eight Sleep Product Announcement Ad

Eight Sleep announces new products like a luxury streetwear brand. One photo, one bold line, and suddenly a nerdy sleep...

Ads/Copywriting/Design
Nov 1, 2026
make-your-brand-the-local-friend-abroad-54a2fe41.png

Make Your Brand the ‘Local Friend’ Abroad

This vintage Chase Manhattan ad nails one big idea: when customers go abroad, they don’t want a giant institution, they...

Ads/Copywriting/Design
Oct 30, 2026
get-your-product-in-front-of-people-07c024ba.png

Marketing is just figuring out how to get your product in front of people's faces.

That stick figure drawing says everything you need to know about marketing. One person is literally shoving a bright yellow...

Copywriting/Quotes/Advice
Oct 29, 2026
turn-childhood-nostalgia-into-magnetic-content-cover
Carousel

Turn Childhood Nostalgia Into Magnetic Content

Nothing bonds strangers on the internet faster than pointing at an old gadget and going, “Oh man, I had that.”...

Instagram/Copywriting/Design
Oct 28, 2026
rent-the-sleep-pod-decide-later-356c04a2.jpg

Rent the Sleep Pod, Decide Later Ad

This ad takes a pricey, futuristic sleep gadget and makes it feel as casual as a Netflix trial. The headline,...

Copywriting/Pricing/Design
Oct 27, 2026
turn-50-dexa-scans-into-fast-bookings-356c39ba.png

$50 DEXA Scans Ad With Callouts

This one sketchy-looking DEXA ad is a booking machine waiting to happen. The $50 price, doodled scanner, and big red...

Ads/Copywriting/Design
Nov 3, 2026
bell-telephones-space-age-comic-persuasion-2212d268.webp

Bell Telephone's Space-Age Comic Persuasion

Bell Telephone didn’t just run ads, they ran origin stories. This 1960 Boys’ Life comic turns a dry topic—long‑distance infrastructure—into...

Ads/Copywriting/Design
Nov 3, 2026
create-offers-that-make-prospects-call-first-video-cover
Video

Create Offers That Make Prospects Call First

Most offers are like locked bottles: they technically have value, but your prospect has to work to get to it....

Ads/Instagram/Copywriting
Nov 2, 2026
billionaire-lessons-money-leadership-real-happiness-4bf4e1a4.png
Posted by Sam ParrSam Parr

Billionaire Lessons: Money, Leadership, Real Happiness

Billionaires are weirdly useful lab rats. They’ve already maxed out the money game, so what’s left is the truth: what...

Copywriting/Newsletter/Design
Oct 31, 2026
make-big-brands-look-fast-with-humor-5b3b6e56.png

Chase Manhattan’s Hippo in Sneakers Ad (1970)

Nothing says “fast global bank” like a giant purple hippo in sneakers. This old Chase Manhattan ad turns a slow,...

Ads/Copywriting/Design
Oct 30, 2026
us-vs-them-ads-that-convert-fast-e8f82fee.png

Us vs Them Comparison Ad Template

Us vs Them ads work because they let your prospect make a snap decision. One glance at the side‑by‑side comparison...

Ads/Make Your Own Swipe/Copywriting
Oct 29, 2026
Ad
train-ai-on-ads-that-actually-sold-9eec5974.jpg

The Operators Stack Myth vs Truth Ad

Most marketers complain that AI copy sounds robotic, cringe, or like a Twitter feed with a caffeine problem. The ad...

Ads/Copywriting/Design
Oct 28, 2026
make-distribution-your-founder-superpower-67b24239.png

Founder Journey Timeline Image

Most founders secretly hope the product will magically sell itself. Then reality hits: every stage of the journey is clogged...

Copywriting/Design/Images
Oct 25, 2026
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