Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff)
A few years ago one of the best copywriters in the world Joe Sugarman made a book called "Advertising Secrets...
Highlighting the Remarkable: A Clever Ad That Shines
This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...
Urban Oasis: Patio, Pool, Zero Hassle
A simple backyard can become your favorite getaway with the right design and details. The image shows a crisp, wood-decked...
How a Highlighter Turned History into a Powerful Ad
This STABILO ad nails emotional storytelling by shining a literal spotlight on hidden brilliance. Instead of bragging about features, the...
How a Highlighter Became a Statement on Recognition
This print ad by Stabilo Boss isn’t your typical stationery promotion. It turns a highlighter—a simple office tool—into a symbol...
How Stabilo Turns a Highlighter into a History Lesson
This Stabilo ad nails creative storytelling by blending product utility with historical tribute. The image shows tennis legend Suzanne Lenglen...
Use Slider Pricing to Boost Conversions
This pricing page nails clarity and conversion. The layout makes it ridiculously easy for users to see exactly what they...
Classic Volkswagen Beetle Ads
The Volkswagen Beetle was a remarkably weird car when it came out. • It was slow.• It was small.• It...
Billboard Genius: The Bankless Ad That Turns a Chained Pen Into a Statement
In a sea of corporate billboards, this one stops you in your tracks. A single image of a chained pen—something...
The Email Growth Flywheel: Turning Subscribers into Advocates
This visual breaks down how to grow your email list into a self-sustaining machine. It’s a simple, repeatable process: each...
Why Captions Could Be the Secret Weapon in Your Ads
This image shows a classic advertising layout—the kind found in timeless copywriting books—featuring both illustrations and captions. The text emphasizes...
The AIDA Model in Marketing (Why It's Important + What It's Used For)
The AIDA formula—Attention, Interest, Desire, and Action—is one of the oldest and most reliable frameworks in copywriting. In the video...
They Laughed When I Sat Down At the Piano: The Ad That Still Teaches Copywriters Today
This classic piano lesson ad is considered one of the greatest pieces of copywriting ever written. Created by John Caples...
How Sears Sold Trust with a 5% Profit Margin
This vintage Sears ad nails consumer psychology by showing a pile of coins next to a promise: their profit is...
David Ogilvy’s “Confessions of a Magazine Reader”: A Masterclass in Persuasive Writing
This vintage ad by David Ogilvy, titled “Confessions of a Magazine Reader,” is a brilliant example of how to turn...
Nanit Turns Baby Data into Parenting Insights
The Nanit Insights chart makes it easy for parents to understand what each plan offers without overthinking it. In one...
Edit Any Website (free tool)
This is how you can edit any website directly from your browser:Step 1.) Highlight the text in the blue box:javascript:document.body.contentEditable...
The Charisma Formula Behind Dos Equis' 'Most Interesting Man' Ad
This Dos Equis ad doesn’t just sell beer — it sells a lifestyle. The "Most Interesting Man in the World"...
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Why Dos Equis’ Coasters Are an Extension of Their Iconic “Interesting Man” Brand
The Dos Equis coasters in this image brilliantly extend the brand’s beloved “Most Interesting Man in the World” campaign. Instead...
The Power of the Persona: Dos Equis’ Legendary Cool
This ad from Dos Equis is a masterclass in personality-driven marketing. With its confident tagline and the effortlessly suave 'Most...
How Dos Equis Made 'Interesting' a Brand Identity
This ad from Dos Equis shows the brand’s iconic 'Most Interesting Man in the World' campaign at its best. Rather...
The Charm of Dos Equis: Selling Swagger with a Smile
This ad for Dos Equis nails the art of charisma-driven marketing. With the now-famous 'Most Interesting Man in the World,'...
The Wisdom Behind Dos Equis’ 'Most Interesting Man' Ad
This Dos Equis ad nails the art of aspirational marketing. The suave, silver-haired man instantly commands respect, surrounded by admiration...