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how-starbucks-uses-psychological-triggers.png

How Starbucks uses Psychological Triggers

I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...

Formulas/Copywriting/Images
4 days ago
beforeafter-results-section-on-webpage.png

Before/After results section on webpage

I like this simple before & after for results to describe what a service can do for you.

Copywriting/Before and After/Websites
May 18, 2025
mini-split-air-conditioner-ads-from-pioneer.png

Mini-Split Air Conditioner ads from Pioneer.

Great comparison ad on social media for Pioneers Air Conditioning showing the difference between a window unit and the Mini...

Ads/Copywriting/Before and After
May 14, 2025
matt-gray-clickable-emails.png

Matt Gray "Clickable" Emails

This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...

Copywriting/Emails/Headlines
May 8, 2025
what-are-you-trying-to-say-here.png

"What are you trying to say here?

Dwarkesh has a great point: If you simply ask someone "what are you trying to say here" it generally gets...

Copywriting/Tweets/Advice
May 5, 2025
oura-ring-ad-great-headline.png

Oura Ring ad great headline

Great ad from Oura showing their whole product lineup but also a great headline saying:30+ biometrics. One smart ring.I thought...

Ads/Copywriting/Headlines
Apr 22, 2025
the-boring-company-letter-2.jpg

The Boring Company Flamethrower Letter

This is a fun piece of direct mail that includes REAL MONEY in it to buy gas for a flamethrower!...

Print Ads/Copywriting/Funny and Weird
Apr 19, 2025
asmartbear
Jason Cohen
@asmartbear
At WP Engine, we once invested in fixing our 'poor web design' weakness and got zero return. Why? Because our words and product/market fit were 100x more important. Lesson: Double down on strengths.

Your product is 100x more important than “good web design”

I resonate with this because too many times I’ve seen companies redesign their whole websites (a big project) because their...

Business Ideas/Wisdom/Copywriting
Apr 13, 2025
microsoft-teams-vs-slack.png
Posted by Ayman Al-AbdullahAyman Al-Abdullah

Microsoft Teams vs. Slack

This chart compares the growth of daily active users for Microsoft Teams and Slack from 2014 to 2020.

Copywriting/Advice/Social Media
Apr 7, 2025
turn-your-advice-into-stories-ad.png

Turn your advice into stories ad

I didn't REALLY love this ad, but it got my attention with the headline. I personally thought the text was...

Ads/Copywriting/Headlines
May 20, 2025
eye-grabbing-ad-for-copywriters.png

Eye-grabbing ad for copywriters.

An interesting ad to grab a copywriter's attention on how they can use AI.

Ads/Copywriting/Headlines
May 14, 2025
crappy-yet-grabbing-ad.png

Crappy (yet grabbing) ad!

I love ads that look so crappy that they actually get you to click. I otherwise would never have clicked...

Ads/Copywriting/Design
May 9, 2025
Posted by Neville MedhoraNeville Medhora

Sell 10X more right now

Gary Halbert’s hotdog stand trick = instant sales lesson. I break it down and show how you can use the...

Copywriting/Podcast/Videos
May 6, 2025
famous-endurance-shackleton-ad.jpg

Famous “Endurance” Shackleton Ad

A famous as for a hazardous journey resulted in 5,000+ applicants.It read:“Men wanted for hazardous journey. Low wages, bitter cold,...

Ads/Print Ads/Event Marketing
Apr 24, 2025
step-by-steps-roadmap-to-privacy.png

Ethereum’s Roadmap

I love how Vitalik Buterin (founder of Ethereum) is extremely technical but good at laying out the future. Here he...

Copywriting/Money/Interesting
Apr 20, 2025
vibe-marketing-an-ad-with-chatgpt.webp

Vibe Marketing an ad with ChatGPT

Let's Vibe-Market an ad (just tell ChatGPT to make it for us with minimal input to get a fully usable...

Copywriting/Headlines/Images
Apr 14, 2025
1956-the-man-from-schweppes-is-here.jpg

1956 Ogilvy "The man from Schweppes is here" print ad

Published in 1956, this awesome Ogilvy Ad is called ​"The Man From Schweppes Is Here”​ shows the sharply dressed CEO...

Ads/Print Ads/Copywriting
Apr 8, 2025
missing-the-market-sandp-500-returns-chart.jpg
Posted by Sam ParrSam Parr

S&P 500 Index Average Annual Total Returns

This chart is clearly showing If you missed just the 10 best days in the market over the past 30...

Copywriting/Data/Social Media
Apr 5, 2025

Command Palette

Search for a command to run...

411 Copywriting Examples | SwipeFile