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Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Most founders are out here begging people to buy their SaaS for $99 a month while the real money is...

Most job ads read like that tiny block of specs at the bottom of this Dodge Tradesman ad. But the...

When people ask what permanent exterior lighting really costs, they’re not just asking for a dollar figure—they’re asking what they...

Most urgency ads yell about discounts and deadlines. This Imodium ad quietly drops a mortifying question: “Where will you be...

Metaphors sell money better than spreadsheets ever will. This old Chase Manhattan ad nails it: a giant chained “nest egg”...

Most billboards scream at you. This one writes you a love letter. In a busy subway tunnel, a giant cream-colored...
What I dislike more than AI Slop is what I call "AI Foam".
It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.
AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.
AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.
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AI slop is easy to spot. It’s the generic junk clogging feeds everywhere. But the dangerous stuff is what Dharmesh...

This graphic shows the whole game: with AI, the hard part isn’t typing words, it’s steering and polishing. The top...

Old ads were masters at turning annoying problems into easy, fast fixes. This Fitch dandruff ad doesn’t just sell shampoo,...

Eight Sleep announces new products like a luxury streetwear brand. One photo, one bold line, and suddenly a nerdy sleep...

This vintage Chase Manhattan ad nails one big idea: when customers go abroad, they don’t want a giant institution, they...

That stick figure drawing says everything you need to know about marketing. One person is literally shoving a bright yellow...

This one sketchy-looking DEXA ad is a booking machine waiting to happen. The $50 price, doodled scanner, and big red...

Bell Telephone didn’t just run ads, they ran origin stories. This 1960 Boys’ Life comic turns a dry topic—long‑distance infrastructure—into...

Most offers are like locked bottles: they technically have value, but your prospect has to work to get to it....

Billionaires are weirdly useful lab rats. They’ve already maxed out the money game, so what’s left is the truth: what...

Nothing says “fast global bank” like a giant purple hippo in sneakers. This old Chase Manhattan ad turns a slow,...

Us vs Them ads work because they let your prospect make a snap decision. One glance at the side‑by‑side comparison...

