
Ally Bank’s super honest fee copy
I love how Ally Bank on this page goes SUPER HONEST and upfront about the fees they do charge. Instills...

Clearscope’s Home Run: Positioning for the Future of Search
Clearscope nails its homepage messaging by tackling a hot topic: SEO in the age of AI. The headline “Get Discovered...

Gumroad’s “Small Bets” Makes Starting Simple
Most landing pages sell you a dream of overnight success. Not Gumroad. Their “Small Bets” page promises something way more...

Crafting a Compelling Offer with a Professional Touch
This pricing page screams premium. The dark blue background oozes trust and sophistication, while the white and light blue type...

GoHighLevel vs Keap Comparison Chart
GoHighLevel nailed the art of the comparison chart. Their visual layout makes it instantly obvious why their tool beats Keap...

Crafting Impactful Visuals: Lessons from a Minimalist Design
This landing page nails the art of saying a lot with very little. Just a bold statement, some numbers, and...

Unlocking the Power of Clean Design and Direct Messaging in Marketing
This Stan landing page is a great example of simple, high-impact design that speaks directly to creators. One bold headline,...
Tesla's Tax Credit Offer: A Strategic Marketing Push
Tesla’s tweet nails one of the oldest sales tricks in the book: scarcity. By tying its $7,500 tax credit offer...

Harnessing Nostalgia and Humor in Marketing: A Memelord Case Study
Memelord’s landing page isn’t just nostalgic—it’s strategic pixel perfection. Every design choice screams “you belong here” to its internet-native audience....
Pricing Strategy Success: When Raising Prices Reduces Churn
Tibo from Tweet Hunter pulled a pricing move that broke all the rules. He kept raising his SaaS prices —...

Harnessing the Power of Simplicity and Trust in Influencer Marketing
This Lessie AI landing page nails the perfect mix of trust, clarity, and “try it now” energy. With a pastel...

Eye-Catching Popups: Harnessing the Power of Bold Visuals
This landing page from Alia is a masterclass in grabbing attention fast. It promises innovation, shows proof, and directs visitors...

Swipe This: Effective Pricing Page Design
This pricing page is clean, bold, and instantly clear. Two plans, two colors, no confusion. The headline “Simple Pricing” tells...
Avoiding the Trap of Overly Pretty Websites
Namya nailed it in her tweet: too many startup sites look fancy but fail to say what they actually do....

Unlocking the Power of "Exploding Topics" for Marketers
Exploding Topics nails this landing page. The headline promises growth. The rocket adds energy. And the layout? Simple, clean, and...
We launched Tweet Hunter at $9/month.
Seemed smart.
"More people can afford it!"
Every few months, we raised prices incrementally.
$9 → $19 → $29 → $39 → $49
Expected: angry customers, mass churning.
...
Pricing Strategy: How Incremental Increases Boost Revenue
Tibo’s Tweet about raising Tweet Hunter’s price from $9 to $49/month is a masterclass in pricing psychology. Instead of seeing...

Hampton multi-city landing page cop
Hampton’s new homepage hits hard on one message: founders don’t have to go it alone. But instead of staying vague,...

Great headline for weight loss app
Lose It! nails the “make it sound easy” formula. Their headline says exactly what the app does, using short, snappy...

Event Sales Page With Speakers Template
Check out this before-and-after email design. The first version looks like a wireframe—plain, functional, but lifeless. The second? Bright, clean,...
The sales hack big brands don’t want you using…
Ever seen a pricing table that made one option feel so obvious it was almost impossible not to click “buy”?...

IdeaBrowser Free, Starter and Pro pricing page
Ever notice how a good pricing page makes you think, “I could start for free... but that next tier looks...

Landing Page -versus- Website
Most people overbuild. They think they need a fancy website when all they really need is one solid landing page....
Icon "What they're saying" section
Check out how Icon nails their testimonial page. Instead of fluffy praise, they feature quotes from real CEOs showing time...
Icon Three Tiered Pricing Plan
Tired of “Basic / Pro / Enterprise” plans? Icon flips the script with pricing tiers like “Premium Banana.” It’s silly,...