Friday, November 7th, 2025 
SwipeFile: Daily marketing inspo.
CopywritingCourse: Get good at selling your stuff.

Well hello there! Today's SWIPES email is being written from a recliner couch with my feet kicked up :-)

I don't want to get up so I'll try to draw a picture for you:

Wow, that might be the crappiest drawing I've ever made 🤣

Let's get into some marketing examples!

Swipe:

I was going for a walk and passed by this wall ad on 6th Street in Austin, and people were literally topping to read it.

It’s a great example of local marketing done right:

This area has a lot of conference and holiday events in the nearby blocks, so actually a bunch of companies in the area have done these wall mural ads around!

Here was another just a few feet away:

Kind of interesting if you own a building to allow ads like this as extra revenue!

Wisdom:

A single scene. Two views. Totally different meanings.

I've known very happy people and the way they view things happening around them is generally good.

I've also known miserable people who view events around them and everything is misery.

I prefer the happier people!

Not saying you can't be upset about anything, but you really do choose the mindset you view an event with.

Interesting:

Have you ever avoided giving feedback to someone because you didn’t want to hurt their feelings?

This visual by William Meijer nails why that’s a mistake.

Over time, kind lies create dysfunction.

Unkind truths lead to growth and stronger systems, even though it might be awkward in the moment.

I'll give feedback when needed to good friends. I've learned over the years some things:

Try to pull them aside and say it privately.
I'll try to start by saying either:
- "Do you want to hear a piece of feedback?"
- -or-
- "I noticed something you're doing, and if I didn't care about you I wouldn't tell you this....would you like to know?"

Pretty much always when I've approached it like that it's gone well!

I also appreciate it when people do it to me.

Picture:

Almost every Halloween me and some friends go with all the families and kids to a buddies neighborhood here in Austin that is BUMPING during Halloween:

I was supposed to be "cool 70's guy" but everyone thought I was a caveman 😂

Essay:

This worksheet distills Jony Ive’s thinking (chief designer at Apple for years) into a few questions that can guide any marketer, designer, or founder to create products that not only sell but are loved:

If you're making a product, some of these questions could be super helpful to ask of it!!

Splurge:

When I was coming out of college there was this term "The PayPal Mafia."

It referred to the co-founders and early employees of PayPal which went on to start more companies, a small number of which are:

Tesla
SpaceX
LinkedIn
YouTube
Palantir Technologies
Yelp
Affirm
Slide
Yammer
Founders Fund
Kiva
Square
Facebook (early investment)
OpenAI (early investment)

Similarly there are currently crops of founders coming out of other big companies like SpaceX which have generated thousands of jobs and lots of cool products:

This also shows that if you're constantly around other people doing cool things, that rubs off on you.

Ok....I'm gonna go chillax on this couch now :-)

Hope you have a great weekend!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"I recently onboarded my first web design client! Thanks for helping me fine-tune my promotional copy!" -KR

"I got 8 signups first day! Thanks for the critiques and rewrites!" -BL

"Posting my work and seeing how the mentors would fix it is like getting a private copywriting lesson." -BR

We also do weekly Live Reviews each week....we clip them up for members to watch:

Cheat The Lottery Billboard

What This Wealth Chart Teaches About Smart Marketing

How to Test Thumbnails Like a Pro

Everything Talks to Everything: The Battle Map of Signals

The Marketing Circles of Control

The Chart That Sells: Circle’s Engagement Boost Visual

The Idea Is Easy. Execution Wins.

The Power of a 5-Word Wake-Up Call

Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad

Tesla’s $1.4T Lesson in Category Leadership

Tesla Robotaxi’s “Just Kidding” Screen is Marketing Genius

Teach Don’t Hand Out: The Benjamin Franklin Way to Build Loyalty

🎤 The SWIPES Email (Friday, November 7th, 2025)

Make It Exist First

How SpaceX Built a $10B Alumni Network

The Power of Laddered Goals

The "Kind Lie" vs "Unkind Truth" Curve Every Team Needs

The “Bad First Date” Billboard That Stops Traffic

The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing

Amazon’s “Peculiar” Marketing Secret

The Power of Perspective in Marketing

People Follow Builders, Not Logos

The Cold Email That Made $100K

The $500K Billboards That Took Over LA

Command Palette