Why Dan Martell is creating a lot of media
Dan Martell explains why he is creating so many short videos.

Life Audit Checklist
This prompt breaks life into 8 categories—from health to free time—and asks one simple question: What change would make the...

Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
Are you a triple threat?
What is a triple threat and why you should be one.

Is your food making you "LAZY" Infographic
Something about this image caught my eye (it kinda reminds me of a YouTube thumbnail).It shows the type of foods...

How Discipline Really Works
A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.

Ritual Zero Proof Spiritz Your Way Ad
This ad swaps the booze without losing the vibe. Ritual’s headline "Your Spritz, Your Way" perfectly captures that you can...

How to Build Build BulletProof Self-Confidence
Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...

Swipe file printed logo
We added this swipe file logo to our studio space. It was 3D engraved by a laser printer out of...

Email can be re-jigged to every platform
Creating content for email can be easily modified for audio, video, or text.A big mistake is to spend a bunch...

Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...

Buy Now Pay Overtime Eight Sleep Ad
Financing-focused ad from Eight Sleep. Instead of pushing product features, they highlight the ease of purchase: 0% APR, no hidden...

The Greatest Dumpster Company Ad
This ad keeps it simple and bold—calling themselves the best dumpster company on Earth. The bright green, clean truck image,...

70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...

Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.

Camtasia New Monthly Plan
Camtasia grabs attention with a clean Instagram ad announcing their new monthly pricing option

1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...

Success is like an iceberg.
It's easy to see someone's success and think it's easy, but then you don't see all the sacrifice, the hard...

Human History Chart
This cool chart from Wait But Why shows that if human history were a 1000 page book, only the bottom...

🎤 The SWIPES Email (Friday, July 11st, 2025)
Friday, June 11th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Swipe:Something about this image...

The Website Complexity Trap
Complex websites do worse than simple websites.Customers generally don't care about cool boxes and gradient colors, but what it can...

Oversharing attracts the wrong attention
Great image and headline combo showing what happens when you share too much. @squatguide said: Oversharing might feel like connection—but...
I didn't tell anyone that I own the domain
Nev shares the story about SwipeFile.com and how originally he didn't tell anyone he had the domain.