How American Express Sold 'Peace of Mind' With Humor

Vintage Advertising: How American Express Sold 'Safe Spending'

The Honeymoon Advertisement That Sold Peace of Mind

Why an Armored Car Won’t Make You Feel Safer (But This Ad Might)

How American Express Made Furniture Shopping Fun

How American Express Turned a Hairbrush Into a Status Symbol

How a Credit Card Sold the Dream of Skating

How American Express Sold Status With A Simple Tagline

The Streaming Wars Brought Piracy Back From the Dead

🎤 The SWIPES Email (Friday, January 2nd, 2026)

Friday, January 2nd, 2026 ​​​​​​SwipeFile​​​​​​: What's actually working in marketing. ​​​​​​CopywritingCourse​​​​​​: Sell your stuff better.This whole email is about various...

American Express: Turning Shopping Into Status

Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...

THIS will be my year shirt

How the World's Top Brands Nail Their Mission Statements

What's in Store with American Express: A Lesson in Prestige Marketing

Why Writing Things Down Clears Mental Clutter

David Ogilvy’s Playbook for Running an Advertising Agency

How Singha Beer Made Thai TV Ads Work

The Bell System’s Vision: Building Ahead of a Nation’s Growth

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Cadillac’s Vintage Ad: Turning Enthusiasm into Status

Helping Customers Win: The Old-School Ad That Nailed Trust Marketing

Firestone’s Early Masterclass in Trust Marketing

Why Honda’s ‘Goal Over Budget’ Ad Still Hits Hard