Oversharing attracts the wrong attention
Great image and headline combo showing what happens when you share too much. @squatguide said: Oversharing might feel like connection—but...
I didn't tell anyone that I own the domain
Nev shares the story about SwipeFile.com and how originally he didn't tell anyone he had the domain.
1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...
Earning $228 million in the creator economy
Nathan Barry created this post about "How the Right People Paying Attention Changes Everything". Here us what he said:I've earned...
Lead magnets aren't dead ad.
This is a very clickable ad from Entreport that says "Lead Magnets Aren't Dead" and has a fun zombie image....
Jaguar declining sales after disastrous ad campaign.
The car company Jaguar last year did a disastrous ad campaign that went very viral for being very provocative and...
The SWIPES Email (Friday, July 4th, 2025)
Friday, July 4th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling (join for a year, try...
Tying sales to a real holiday is always better, here's why...
If you're doing a sale that ends on a random date....try tying it to a real holiday instead!This is the...
Funny billboard “Call This MF”
This billboard definitely made me take a second look because it says "Call this MF", but MF means Matt Flannery,...
How Discipline Really Works
A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.
Ritual Zero Proof Spiritz Your Way Ad
This ad swaps the booze without losing the vibe. Ritual’s headline "Your Spritz, Your Way" perfectly captures that you can...
How to Build Build BulletProof Self-Confidence
Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...
Swipe file printed logo
We added this swipe file logo to our studio space. It was 3D engraved by a laser printer out of...
How to be unhappy (inverted for happiness).
This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...
Clever business card.
This is a clever business card that makes you look twice at:The nameThe websiteThe InstagramThe emailby just labeling them. Pretty...
Cheat sheet for AI.
Sometimes I'm skeptical of how useful a sheet like this is, but the point is that it takes a lot...
Ayman Al-AbdullahThree things founders should have as a safety net.
Quick-hit post reminding founders to prep for the unexpected. This checklist to drive home a simple point: protect your health,...
Branding vs Marketing
Great article by Tom Pestridge about the difference of Branding vs MarketingHe says:Marketing is like asking someone out on a...
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.
Camtasia New Monthly Plan
Camtasia grabs attention with a clean Instagram ad announcing their new monthly pricing option
Prepper graph
I didn't actually read through all of these different scenarios, but this is a cool graph for a prepper (someone...
The real luxuries in life.
I'm not exactly sure what the message of this image is, but there are a couple things in life that...
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Innocent by Nature Junk-food ad.
Great way of pointing out that innocent by nature is proud of the natural healthy ingredients.
Before and After Renew Jacket Ad
Great double page spread showing the waste of a plastic bottle turned into a jacket.
