Newsletters are just blogs.
Newsletters are usually a bunch of short posts and thoughts listed out. This is what most blogs were.
The thing that newsletters solved versus blogs: DISTRIBUTION.
When you publish a …
Social Proof Before And After
Sprinkling in some “Social Proof” is one of the simplest additions to sales copy.
Look at this email footer and how it gains so much credibility by adding a few …
Arrow Mockup Pool Ad
I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …
Planning out UI/UX with pen & paper
While Figma and other UI/UX designers are clearly the best way to do wireframes professionally, it seems like just drawing stuff via pen/paper is the easiest way to get started …
World’s Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch:
– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …
Injured? Good!
This billboard is simple and totally brilliant!
Plot Twist: It’s not real, it was just a fun Reddit thread, but this billboard would probably work well IRL (although it would …
AppSumo Black Friday Retro-Advertising
Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮…
Hilarious and unique marketing agency landing page
This is an amazing homepage for a marketing agency, totally made me laugh and pay attention!…
Awesome agency messaging graphic
One of the best graphics I’ve seen for messaging consulting. You know something is good when you see it and go, “I would love to copy that!”…
Change the paint, change the room
This is the paint equivalent of good copy:
Slightly modify where the paint is (and isn’t) and it changes up the whole thing.…
Headed to a billion dollars by sending emails, making Creator Flywheels, Nathan Barry of ConvertKit
Did an interview with @nathanbarry where we talk about who is making money with newsletters. Also:
– Setting up “Creator Flywheels” (important!)
– ConvertKit marching towards a billion dollars
– …
wework wecrashed timeline
While I understand over zealous management killed off WeWork, I am a bit saddened by this because I had WeWork offices all over the place and loved them.
Of alllll …
Guy walks around with QR code on hoodie
This would be such a cool experiment to try out. Walk around in public with a QR code and see how many website visits you get.…
How cash in bank affects lifestyle
Great chart by @asmartbear that shows how cash in the bank affects your lifestyle.
$1,000 = “I can’t lose my job.”
$100,000 = “I can own my house.”
$2,000,000+ = …
AirBnB revenue went up after painting house black
This guys AirBnB revenue went up after painting his rental house black.
This was in Mt Hood, Oregon. Original post is here:
The Pareto Principle in action
The Pareto Principle states 20% of activity will account for 80 percent of results.
You can see it demonstrated here on certain consumer products.
Things like detergent, chocolate, and toilet …
Las Vegas Sphere QR Code
My dream marketing experiment:
Put a QR code on the Las Vegas Sphere and see how many people click it.…
Industries die and become niche
When an industry dies, it doesn’t just disappear into oblivion right away. It slowly shrinks, then shrivels, then consolidates, then becomes a small niche. Think:
- Gas lanterns.
- Vinyl records.
- Horse
Speak French, Visit France. Speak English, Visit the World.
What a cool advertisement displaying the value of learning English:…