Neville Medhora🎤 The SWIPES Email (Friday, December 5th, 2025)
Friday, December 5th, 2025 SwipeFile: Inspiration for your marketing.CopywritingCourse: Get good at selling your stuff.Hey hey it's Neville here,...
What Podcasting’s Gender Split Teaches About Audience Fit
This chart from Chartr shows a wild stat: while men dominate most podcast genres, women actually lead in True Crime....
How Tudor Used the Power of Endorsement to Build Trust
This vintage ad for the Tudor Oyster Prince shows how a personal endorsement can elevate a new product. Rather than...
The Ad That Made Rolex Synonymous With Power
This 1957 Rolex ad doesn’t show celebrities or adventurers. It shows serious men in suits, deep in decisions that “guide...
How Rolex Sold the First Waterproof Watch with a Newspaper Ad
This 1927 Rolex ad is a masterclass in turning a technical feature into a story worth talking about. It didn’t...
How Rolex Used Speed to Sell Reliability
In this 1930s ad, Rolex didn’t just say their watch was tough—they proved it. They put it on the wrist...
Timeless Design: What Marketers Can Learn from Everyday Classics
Look at that image. A safety pin, paper clip, bobby pin, and Bic pen — all basically unchanged for decades....
How VanMoof Outsmarted Shipping Damage with One Clever Image
Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...
This Comic Does Airport Hacks Better Than Any Blog Post
This illustrated guide is genius. It turns boring travel advice into a fun, shareable visual that actually gets remembered. Each...
Proof luck doesn’t exist. https://t.co/jASU4BZD5B
The “No Luck” Chart Every Founder Needs to See
Marc Lou shared this chart claiming it’s “proof luck doesn’t exist.” It maps hundreds of startups by revenue vs. time...
The “Learn While You Fly” Marketing Lesson
Ever felt like you’re learning on the job? This image nails that feeling — a pilot reading “How To Fly”...
Rolex “Watchman of Our Time” Ad
This vintage Rolex ad oozes authority and prestige. Instead of showing a celebrity or flashy scene, it shows a portrait...
How Rolex Turned Adventure Into Authority
Rolex didn’t just sell watches here. They sold proof. This ad features aviator Sheila Scott, who set a world record...
The Ad That Sold Reliability Without Saying “Reliable”
This Rolex Explorer ad nails storytelling through simplicity and grit. A close-up of a rugged hand mid-climb, paired with a...
The Rolex Ad That Sells Strength Through Simplicity
This vintage Rolex ad nails timeless marketing: it sells utility as luxury. Instead of talking about wealth or exclusivity, it...
Rolex Ad: Selling Status, Not Just Time
This vintage Rolex ad nails brand positioning. It doesn’t talk about minutes or mechanics—it talks about power, leadership, and prestige....
How to Create Food Advertising That Actually Sells
Ogilvy & Mather didn’t just make food ads—they researched 512 of them to figure out what really makes people buy....
Ogilvy’s 23 Sales Promotion Tips That Still Work Today
This vintage Ogilvy & Mather ad packs decades of wisdom into one page. Even though it’s old-school, the psychology still...
How to Launch New Products Like Ogilvy
This Ogilvy & Mather ad is a masterclass on product launches. It’s not just an ad—it’s a playbook showing how...
How to Create Corporate Advertising That Actually Works
This vintage Ogilvy & Mather ad is a masterclass in how to make corporate advertising feel human. It takes a...
How Ogilvy Sold Travel Like a Pro
This vintage Ogilvy ad is a masterclass in clarity. It’s a full-on tutorial titled “How to Advertise Travel,” and it’s...
David Ogilvy’s Blueprint for Ads That Actually Sell
This old-school print ad by David Ogilvy is a masterclass in copywriting. It’s not fancy or flashy. It’s pure value....
The Power of One Striking Detail: The Man in the Hathaway Shirt
An eyepatch and a dress shirt made history. In 1951, Hathaway ran this ad featuring a dapper man with an...
The Man in the Hathaway Shirt: How One Eyepatch Sold Millions
This ad is a masterclass in storytelling with a single visual twist: the eyepatch. By simply adding one unexpected detail,...
