Arrow Mockup Pool Ad

I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …

World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …

pluto

wework wecrashed timeline

While I understand over zealous management killed off WeWork, I am a bit saddened by this because I had WeWork offices all over the place and loved them.

Of alllll …

The Pareto Principle in action

The Pareto Principle states 20% of activity will account for 80 percent of results.

You can see it demonstrated here on certain consumer products.

Things like detergent, chocolate, and toilet …

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Industries die and become niche

When an industry dies, it doesn’t just disappear into oblivion right away. It slowly shrinks, then shrivels, then consolidates, then becomes a small niche. Think:

  • Gas lanterns.
  • Vinyl records. 
  • Horse