Above the fold homepage has all the elements for conversion

Home Pages
Jun 24, 2022
landing page above the fold
This homepage has all the important elements of a good homepage above the fold.
  1. Catchy headline that drills down to the main selling point
  2. Social proof done with Product Hunt badge
  3. "Get Smart copy for free" CTA below copy
  4. Graphic showing a smiling face surrounded by mock ups of landing pages that can be created with unbounce.

Image Description

The image showcases a vibrant homepage design for Unbounce's Smart Copy tool. It features a prominent headline, "Write Copy in Minutes, Not Days," with a smiling person surrounded by creative landing page mockups. A bright CTA button, "Get Smart Copy For Free," is clearly visible, and a Product Hunt badge adds social proof.

Positive Aspects

  • Clear Value Proposition: The headline immediately communicates the main benefit of the product—saving time on writing copy.
  • Strong CTA: The "Get Smart Copy For Free" button is eye-catching with its bold color, encouraging user interaction.
  • Visual Appeal: The image's bright colors and smiling person create a friendly and inviting atmosphere.
  • Social Proof: The Product Hunt badge effectively builds trust by showcasing external validation.

Key Takeaways

  • A well-crafted headline is crucial to immediately convey the product's primary benefit.
  • Incorporating social proof, like a Product Hunt badge, enhances credibility and user trust.
  • A clear and compelling CTA can significantly boost conversion rates.
  • Visual elements, such as images of smiling people, can make a homepage more engaging and relatable.

Additional Insights

To maximize conversions, ensure your above-the-fold content addresses the key questions a visitor might have: What is this product? Why should I care? How can I get it? This homepage does an excellent job of answering these questions succinctly and effectively.