Air Canada Print Ad
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Aug 15, 2020
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
Nick Gray "Friend Update" Email
[drawattention ID="2582"] This is an amazing email by Nick Gray (founder of Museum Hack) where he updates his list of friends with random stuff...
May 8, 2020
Copywriting
Emails
4 main ways to scale
If you want to build something big (or run a small company with large outputs), you need to some form of "scale." There's 4...
Apr 21, 2023
Swipes Email
Wisdom
Money
Vintage IBM ad asks and answers questions
This copy writer used questions to pitch the product. These are more than likely the same questions a shopper would ask. Image Description The...
May 22, 2022
Cricketeer suit ad showing flexibility
This is an unusual ad, but it quickly conveys "flexibility" for this suit maker. Image Description The ad features a man in a suit...
Jun 28, 2020
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