Air Canada Print Ad
Aug 15, 2020
Print Ads
Here's a clever example of how to use your "competition's" slogan (or any well-known slogan) to your advantage.
(This was not a real ad. It was just part of a creative copywriting exercise).
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy...
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing right now.
Pretty much instantly you know precisely what they are selling (a liquor delivery service). Red areas are most likely to attract attention, followed by...
This is a classic Volkswagen ad.