Ogilvy 1960’s Shell Ad

shell-ad.png

This 1960s Shell ad sells gas highlighting how 3 of 9 ingredients fight hidden engine noise.

SwipeBot

Image Description

The image is a vintage 1960s Shell advertisement featuring a detailed description of how three out of nine Super Shell ingredients help fight engine noise and prevent damage. It includes an illustration of a Shell engineer using a stethoscope on a car engine and prominently displays the Shell logo.

Positive Aspects

This ad is a classic example of David Ogilvy's advertising genius, using detailed technical explanations to build trust with the consumer. It effectively communicates the benefit of their product in a straightforward manner, making it relatable and understandable even for non-technical audiences. The use of a stethoscope demonstrates a scientific approach, reinforcing the idea that Shell is at the forefront of engine care.

Key Takeaways

  • Technical Assurance: The ad highlights the scientific approach Shell takes to reduce engine noise, building consumer trust.
  • Ingredient Focus: By focusing on 3 of the 9 ingredients, the ad simplifies the message while enhancing perceived value.
  • Preventive Care: Emphasizes prevention of engine damage, appealing to consumers who want to maintain their vehicle’s health.
  • Visual Aid: The use of imagery like a stethoscope underscores the meticulous care and attention Shell provides.

Additional Insights

This ad is a masterclass in turning technical details into compelling narratives. Ogilvy’s strategy was not just to sell a product but to educate the consumer, making them feel like informed buyers. It's a reminder that sometimes, diving into the specifics can create a stronger connection with your audience. Plus, who knew gas had so much science behind it? It's like the nerdy superhero of the fuel world!

Homepage Outline Template

Signup to Get Our Free Templates

  • Editable Google Doc templates
  • Download and keep forever
  • Super useful to use
Or

By clicking continue, you agree to our Terms of Service and Privacy Policy.

Ad

Command Palette

Search for a command to run...

Ogilvy 1960’s Shell Ad | SwipeFile