Artist e-com store forces sign up + quiz in order to make a purchase

Image Description

The image shows the account creation page for Tom Sachs' online store. It includes a quiz with multiple-choice questions that must be answered before completing a purchase. The questions are quirky and relate to the artist's studio practices.

Positive Aspects

The quiz approach is a creative way to engage customers, making the shopping experience more interactive and memorable. It turns a mundane task into an adventure, aligning well with Tom Sachs' artistic brand and fostering a sense of exclusivity and dedication among fans.

Key Takeaways

• Engagement Through Interaction: The quiz requirement adds a fun, interactive layer to the purchasing process, engaging customers more deeply.
• Brand Storytelling: By integrating elements of his artistic process into the shopping experience, Sachs builds a narrative around his work.
• Exclusivity and Loyalty: The quiz acts as a filter, ensuring that only dedicated fans can purchase, fostering a strong sense of community and loyalty.
• Memorable Experience: This unique method makes the buying journey something customers will likely share, enhancing word-of-mouth marketing.

Additional Insights

This strategy cleverly intertwines brand identity with customer experience. It’s reminiscent of how exclusive clubs operate—only those who pass the “test” can enter. It’s a bold move that might not work for all brands, but for artists like Sachs, it turns customers into insiders who have “earned” their purchase.