Artist e-com store forces sign up + quiz in order to make a purchase

Contemporary artist Tom Sachs offers limited edition works of art as well as merch on his website. In order to make a purchase on his site you must create an account but it is not that simple. In the signup process you will be forced to take a quiz. It requires you to watch a youtube video where you can find the answers. If you don't get a perfect 10/10 on the test, you can not sign up. This may seem like a hassle to most but It creates a unique journey for the customer and true fan of his work. It creates a story. "Let me tell you what I had to do to buy this poster"