Raise discounted gift card marketplace home page

Raise.com nails user intent right away. Instead of pushing a “Sign Up” or “Shop Now” button, they make the search bar the main call-to-action. Visitors looking for a specific gift card instantly see where to start.

Marketing Analysis

The site greets you with a bold promise (“Save thousands each year”) and one simple action (“Search & Save”). Everything above the fold aligns with what 90% of visitors want to do—find and save on gift cards fast. Below the fold comes the proof: cash back offers, instant delivery, and mobile convenience.

Why It Works

• Meets immediate visitor intent with zero friction
• Uses a results-oriented CTA (“Search & Save”)
• Builds trust by showing brand logos and savings examples
• Closes with a multi-platform CTA that feels natural

Examples

• Amazon’s homepage search bar drives 90% of conversions
• Airbnb lets you “Start your search” before showing listings
• Yelp pushes you to “Find” restaurants right away