Avis “We’re only Number 2” Ad Campaign

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Apr 11, 2023
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This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status into the reason you SHOULD rent a car from them!  They did this in response to Hertz having an ad campaign showing how they’re #1. This reminds me of a funny billboard David Letterman took out in response to Jay Leno’s #1 billboard 😂

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