Aweber Visual Testimonial

May 25, 2020

This is a really visually appealing testimonial example on the Aweber homepage.

Write. Learn. Take action.

The AIDA Slippery Slope

Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:

Great graphical sales page by Nick Kolenda promoting a course.

This ad is simple and super relatable. Instead of talking about how important anti-glare technology is, it shows it with real-life examples.

There is your audience. There is the language. There are the words that they use. — Eugene Schwartz