In business less is more

Jaspr did something wild: they deleted their homepage. Yep, gone. Instead of a fancy landing page, they streamlined everything toward one clear offer and checkout flow.

The Marketing Lesson

In a world full of clutter, simplicity wins. By removing distractions, Jaspr forces focus—on the product and on buying it.

Why It Works

• Fewer clicks mean fewer drop-offs
• Forces clarity in the offer
• Reduces decision fatigue
• Makes the path to purchase obvious
• Focuses traffic on what actually converts

Examples

• Basecamp’s homepage is basically one giant CTA about simplicity
• Stripe’s landing page highlights one message per screen
• Apple directs all campaigns to focused product pages
• Gumroad built momentum with a single clear signup funnel

Sometimes the best homepage is no homepage at all.