SwipeFile.com Email Signup Split Test

Here were the 5 contestants, and most people thought Version A would win:

Take a look at the different versions:
Version A:

Version B:

Version C:

Version D:

Version E:

You were right, version A won!! Here is the stats:

Version A got +367% more signups! 😎

That is crazy because it means for every 1,000 people going to SwipeFile.com, instead of 10 people signing up to our email list, it is 46 people signing up.
Multiply this by a year worth of traffic and that is SIGNIFICANT.
Image Description
The image showcases a playful and creative design with a brain illustration, accompanied by the words "Copy," "Marketing," and "Selling." It includes a user-friendly email signup interface promising enhanced intelligence and ideas from SwipeFile.com.
Positive Aspects
- Engagement: The brain illustration and bold text immediately capture attention, reinforcing the promise of smarter ideas through SwipeFile.com.
- Clarity: The email signup interface is simple and user-friendly, encouraging easy participation.
- Value Proposition: The message clearly states the benefits of signing up, making it enticing for potential subscribers.
Key Takeaways
- Version A Triumph: Version A of the email signup test won overwhelmingly, achieving 367% more signups than its competitors.
- Impactful Results: The increase from 10 to 46 signups per 1,000 visitors translates to significant growth over time.
- Testing Power: The experiment highlights the importance of split testing in optimizing email signup forms for better conversion rates.
Additional Insights
- The Art of Simplicity: Sometimes, the simplest design and message can be the most effective. Version A’s success underscores the power of straightforward and clear communication.
- Scaling Success: With a 367% increase, imagine the compounded impact over a year. This kind of growth can transform a newsletter's reach and engagement.
- Keep Testing: This case is a great reminder to continually test and iterate on marketing strategies. What works today might need tweaking tomorrow!