Bad Vet Billboard Example
Billboards
Jan 13, 2022
Example of how NOT to make a billboard:
I've passed this billboard 100+ times and never noticed. Only spotted it because was filling up gas and had time to look around.
Even up close I had so think hard about what this was for.
The billboard on it's own without markup:
There's so many better ways this could've been presented!
[gallery columns="2" size="full" ids="4366,4365,4363,4364"]
There's so many better ways this could've been presented!
[gallery columns="2" size="full" ids="4366,4365,4363,4364"]
Image Description
The image shows a billboard for Banfield Pet Hospital offering a "free first exam." It features a woman sitting with a large dog, and includes critiques pointing out the scary appearance of the dog, excessive blank space, and text that is too small to read.
Positive Aspects
- The image effectively highlights common pitfalls in billboard design, serving as a practical learning tool.
- The critiques in the image make it easy to understand the issues even at a glance.
Key Takeaways
- Billboards should be designed for quick comprehension; people passing by need to understand the message instantly.
- Visual elements, like images, should be inviting and not off-putting to the audience.
- Text size matters; it must be large enough to be read from a distance.
- Proper use of space is crucial; avoid too much blank space to ensure the message is clear and engaging.
Additional Insights
- Consider the audience's perspective when designing a billboard. What will grab their attention in a split second?
- Humor and clever design can make a billboard memorable. Think of how you’d explain the billboard’s message in a catchy tweet.
- Testing different designs with real audiences can help identify potential issues before going live.
