Bad Vet Billboard Example

Image Description

The image shows a billboard for Banfield Pet Hospital offering a "free first exam." It features a woman sitting with a large dog, and includes critiques pointing out the scary appearance of the dog, excessive blank space, and text that is too small to read.

Positive Aspects

• The image effectively highlights common pitfalls in billboard design, serving as a practical learning tool.
• The critiques in the image make it easy to understand the issues even at a glance.

Key Takeaways

• Billboards should be designed for quick comprehension; people passing by need to understand the message instantly.
• Visual elements, like images, should be inviting and not off-putting to the audience.
• Text size matters; it must be large enough to be read from a distance.
• Proper use of space is crucial; avoid too much blank space to ensure the message is clear and engaging.

Additional Insights

• Consider the audience's perspective when designing a billboard. What will grab their attention in a split second?
• Humor and clever design can make a billboard memorable. Think of how you’d explain the billboard’s message in a catchy tweet.
• Testing different designs with real audiences can help identify potential issues before going live.