Bad Vet Billboard Example

Billboards
Jan 13, 2022
bad-vet-billboard
Example of how NOT to make a billboard: I've passed this billboard 100+ times and never noticed. Only spotted it because was filling up gas and had time to look around. Even up close I had so think hard about what this was for. The billboard on it's own without markup:   There's so many better ways this could've been presented! [gallery columns="2" size="full" ids="4366,4365,4363,4364"]

Image Description

The image shows a billboard for Banfield Pet Hospital offering a "free first exam." It features a woman sitting with a large dog, and includes critiques pointing out the scary appearance of the dog, excessive blank space, and text that is too small to read.

Positive Aspects

  • The image effectively highlights common pitfalls in billboard design, serving as a practical learning tool.
  • The critiques in the image make it easy to understand the issues even at a glance.

Key Takeaways

  • Billboards should be designed for quick comprehension; people passing by need to understand the message instantly.
  • Visual elements, like images, should be inviting and not off-putting to the audience.
  • Text size matters; it must be large enough to be read from a distance.
  • Proper use of space is crucial; avoid too much blank space to ensure the message is clear and engaging.

Additional Insights

  • Consider the audience's perspective when designing a billboard. What will grab their attention in a split second?
  • Humor and clever design can make a billboard memorable. Think of how you’d explain the billboard’s message in a catchy tweet.
  • Testing different designs with real audiences can help identify potential issues before going live.