Goal Setting For 2021 (What Has Worked For Me and What DOESN'T Work)

Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his “Hey it’s Neville…” intro. It’s casual, human, and immediately draws readers in.

Why It Works

• Personal tone makes you feel like a friend wrote it.
• Micro-surprise (“I had to write 2022!”) adds humor and relatability.
• Short sentences create momentum — easy to read, hard to stop.
• Direct address (“Hey it’s Neville”) builds instant trust.

Real-world Examples

• Morning Brew’s emails use chatty intros to keep 4+ million readers engaged.
• Wendy’s Twitter thrives on casual conversation instead of corporate speak.
• Ryan Reynolds’ Mint Mobile ads work because he “talks like a person, not a brand.”