Ever notice how some marketing messages feel like a chat, not a pitch? That’s exactly what Neville does in his “Hey it’s Neville…” intro. It’s casual, human, and immediately draws readers in.
Why It Works
- Personal tone makes you feel like a friend wrote it.
- Micro-surprise (“I had to write 2022!”) adds humor and relatability.
- Short sentences create momentum — easy to read, hard to stop.
- Direct address (“Hey it’s Neville”) builds instant trust.
Real-world Examples
- Morning Brew’s emails use chatty intros to keep 4+ million readers engaged.
- Wendy’s Twitter thrives on casual conversation instead of corporate speak.
- Ryan Reynolds’ Mint Mobile ads work because he “talks like a person, not a brand.”
