Basecamp Features and Benefits Image

Images
Feb 25, 2021
Basecamp-call-out
This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It is simple, clear, and written in a casual tone.
Source (basecamp.com)

Join Copywriting Course!

Write. Learn. Take action.

mCerave-moisturizing-cream

Michael Cera + CeraVe Advertising Campaign

I really like this Michael Cera + CeraVe advertising campaign 😂 This was developed by WPP and Ogilvy after seeing random rumors on Reddit...

Feb 23, 2024
Ads
Print Ads
Funny and Weird
Images
social proof past customer highlights

Past client highlight section of homepage is a great display of social proof

Ghost.io homepage displays a solid list of popular users, brief bio and link to there webpage (built on there platform of course). This is...

Aug 17, 2022
Social Proof
volkswagen-sunroof-vintage-ad

Volkswagen Vintage Ad

This vintage ad is a great example of how you can take one feature (or in this case, an add-on feature) and create an...

Nov 4, 2020
Print Ads
trigger-1-sugarman

Sugarman Trigger #1

Jun 18, 2020
Copywriting
Advice