Basecamp Features and Benefits Image
Images
Feb 25, 2021
This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It is simple, clear, and written in a casual tone.
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Make actionable steps in "How To" content
People write will often write “How To” content without giving the reader clear, practical ACTIONS to take. Why it’s bad: It makes it hard...
Jun 28, 2020
Copywriting
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Ogilvy's Guinness Guide To Cheese Print Ad
Part of Ogilvy's Guinness Guide To... campaign. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that...
Aug 8, 2017
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Real Estate Flyer Featuring The Building Features
This flyer only emphasizes the luxury features of the building, and is more to remind nearby residents this building is coming online soon.
Oct 15, 2017
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Cool graph shows time to launch a product, get a customer, and product market fit
How long it took each of these companies to: ▲ Launch a live product ◼ Get their first customer ⚫️ Get Product Market Fit...
Sep 13, 2023
Motivation
Money
Data
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