Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Look how fast AI image generation is improving
This tweet by Marc Köhlbrugge showcases a compelling 'Before and After' transformation with the caption "September ‘22 vs March ‘25."...
EBITDA Explained in one image
Warren Buffet and Charlie Munger famously hated the "EBITDA" method of calculating profit, because it doesn't account for allllll the...
Software in AI - RAAS (Results As A Service)
Dharmesh (founder of HubSpot) has an awesome coined term of RAAS (Results As A Service), where it doesn't matter the...
Another cute PostHog email
This is the most boring email notification you can imagine, a "Billing Limit" email...however by adding their fun hedgehog to...
Ikigai = Good + Love + Needs+ Paid
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you...
Big ole numbers are good
For social proof sections I love the concept of showing a BIG NUMBER and smaller text explaining it. Like this...
Familiarity Blindness
"Familiarity Blindness" is when you look at your own page sooooo many times that it becomes difficult to update it...
Big numbers on a pitch deck are helpful
Designer Anthony Miller gives some good advice that large numbers in your pitch deck design makes everything so much more...
Copywriting Course image-based sale email
This is an awesome email from Copywriting Course for a promotion. What's cool about this is the image-based theme throughout...
One bad day, but longterm good
This is an awesome visual that just because something is down one day, doesn't mean it's a big deal in...
Sam Parr's Hampton Business Plan
This is a cool rough draft of Sam Parr's business plan for his networking company Hampton. I just love how...
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
Borg Autonomous Forklift Mockup Images
This is a series of 3 awesome "mockup images" where it's an image of the product with arrows and text...
Ikigai Venn Diagram
Finding your Ikigai is generally finding something at the intersection of:What you're good atWhat you loveWhat the world needsWhat you...
Government Master Plan
David Friedberg tries to predict the governments master plan using this "Three Legs On A Stool" analogy. Tariff Implementation: Friedberg...
Hormozi Simple Email SOP
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
Huel "Pricey Takeout" Ad
This ad for Huel meals-in-a-cup was seen on Reddit, with text saying:Get more for your money with Hot & Savory...
AI rapid progress
This is a quick demonstration of how rapid AI has been progressing (even since early 2022). Every 3 to 4...
Before/After Software Ad for Icon
I LOVE the layout of this ad, where it shows alllllll the different softwares you've gotta use for making ad...
If you are tired, then do it tired
This is solid advice that sometimes you will be tired, and instead of backing away you should just do it...