Bricks Headline Before and After

Jun 5, 2020

Vague ads rarely work. An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add as many specific numbers, examples, and details as necessary to build up the reader’s interest and desire. Also, spend LESS time talking about your company and MORE time about what you can do for your customers.

Source (copywritingcourse.com)

Analyzed by SwipeBotSwipeBot

Image Description

The image contrasts two brick company ads. The top ad, marked with a red "X," uses vague messaging: "Value. Quality. Durability." The bottom ad, marked with a green check, uses a specific headline: "We Make Bricks That'll Outlive Your Grandchildren," emphasizing a 50-year warranty.

Positive Aspects

The image effectively demonstrates the power of specific, customer-focused copy over vague, company-centered messaging. By using a simple visual comparison, it highlights how specificity can enhance the appeal and clarity of an advertisement. The use of symbols (red "X" and green check) makes the message instantly clear and memorable.

Key Takeaways

Vague language in ads is ineffective; specificity captures attention and interest.
Focus on what your product or service can do for the customer, not just on your company.
Use concrete examples and numbers to convey value and build trust.
Improving your ad copy can be as simple as replacing vague terms with precise details.
Customers are more likely to engage with ads that clearly and directly address their needs.

Additional Insights

Think of your ad copy like a conversation at a party. No one wants to hear someone just talk about themselves all night (yawn). Instead, focus on what interests the other person—your potential customer. Tell them how your product can make their life better. They’ll be more likely to remember you and your brand.