
“Passion is the side effect of mastery.”— Cal Newport
Look at this guy. Covered in tattoos, totally locked in at the piano. He’s not chasing passion — he’s chasing precision. That’s the real secret.
In marketing, most people want to “find their passion” before they start. But just like playing piano, mastery creates passion, not the other way around. The more you improve your craft — copywriting, email strategy, ad testing — the more enjoyment you get from doing it well.