Case
Guinness Toucan
Buy beer
Cost
$15M
Revenue
$500M
ROI
33.3x
Timeframe
25 years
Complexity
3/5
Impact
4/5
Notes
- It has a simple visual hook.
- The toucan and pint is instantly recognizable.
- "Guinness is good for you" is short and catchy.
Posts
Clever beer print ad
This Guinness ad nails simplicity. No models. No copy overload....
Guinness Happy Turtle
In 1936, Guinness turned a tired turtle into an icon....
Guinness Turns a Bird Guide into Brilliant Branding
A beer ad disguised as a bird-watching guide? Genius. Guinness’s...
How Guinness Made a Toucan Sell Beer
Guinness nailed simple, memorable advertising with this old-school toucan ad....
King’s Coronation Guinness Beer Ad
This Guinness ad is a masterclass in minimalism and timing....
The Guinness Guide to Cheese
This ad is a masterclass in smart content marketing. Guinness...
The Guinness Guide to Cheese: A Masterclass in Product Pairing
This vintage Guinness ad isn’t just about cheese—it’s a lesson...
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
This old Guinness ad is a perfect example of smart...
The Guinness Toucan Ad Series
Guinness turned a tropical bird into an advertising legend. The...
The Power of Simple, Cheerful Copy
This classic Guinness ad nails the art of keeping things...
The Seal That Sold Guinness
This classic Guinness ad nails memorability with humor and visual...
Well researched & relatable beer print ad
Guinness nails this ad by showing a stack of phones...
Why This Guinness Ad Is Still Marketing Gold
This Guinness ad nails something most modern campaigns forget: pure...
Figures are directional estimates. Report a data issue.