Well researched & relatable beer print ad

This was definitely written by someone guilty of a few drunk dials. It shows that the most effective way inside your customers head is by being a customer yourself.

Image Description

A stack of smartphones sits on a bar table, clearly suggesting they've been set aside. The text below reads, "Enjoy responsibly. Phones down, please." with the Guinness logo underneath.

Positive Aspects

This image is clever and relatable, tapping into the universal experience of socializing at a bar. By showing phones stacked up, it visually encourages patrons to disconnect digitally and engage with those around them, aligning perfectly with the message of responsible enjoyment. The ad is simple yet powerful, using familiar imagery to make its point.

Key Takeaways

Relatable Messaging: The ad connects with customers by addressing a common social scenario—being glued to their phones.
Customer-Centric Insight: It shows the importance of understanding customer behavior by promoting a more connected, personal experience.
Effective Simplicity: The visual simplicity of the stacked phones clearly communicates the message without the need for complex imagery.

Additional Insights

This ad is a stellar example of how brands can foster a sense of community and shared experience. Just like a bartender who knows your drink, Guinness knows its audience and what resonates with them. Plus, it's a gentle reminder that sometimes the best connections are made offline.