The Guinness Guide to Cheese
This ad is a masterclass in smart content marketing. Guinness didn’t just show you their beer. They gave you a reason to drink it — by pairing it with cheese!
Marketing Analysis
This vintage ad educates while it sells. Each cheese description ties naturally into Guinness, teaching readers something useful while making the beer feel indispensable. It’s basically a print-era version of “content marketing that doesn’t feel like marketing.”
Why It Works
Educates first, sells second
Uses specific pairings to boost product context
Makes the product part of a lifestyle, not just a drink
Feels classy but approachable
Visual layout invites browsing and curiosity
Creative Variations
Imagine a modern remix:
“Guinness Guide to BBQ”
“Guinness Guide to Movie Snacks”
“Guinness Guide to Pizza Nights”
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style