How Guinness Made a Toucan Sell Beer
Published on
Guinness nailed simple, memorable advertising with this old-school toucan ad. Just one image and a few words make the brand instantly unforgettable.
Marketing Analysis
This ad uses a friendly cartoon mascot (the toucan) to humanize the brand. The bold red “GUINNESS TIME” text creates contrast and excitement, while “Opening Time” links drinking Guinness to a joyful ritual. The simplicity means it works anywhere, anytime, with zero translation needed.
Why It Works
- Strong brand association with a recurring mascot
- Simple, legible copy and layout
- Emotional link: “time to relax = Guinness time”
- Easy to remember and repeat aloud
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style
Annotated sketchbook style
Eye-tracking heatmap
Analyzed by Swipebot
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