Celsius can design rebrand
Celsius needed two rebrands before the energy drink began to sell. By changing their focus and adopting a cleaner design, they achieved $1.3 billion in sales.
Image Description
The image showcases three different designs of Celsius energy drink cans. The first two designs are labeled "Fail," while the third, more modern design is associated with $1.3 billion in sales. The first two cans have cluttered designs with bold and busy text, while the successful design features a sleek, minimalist look with a focus on essential benefits.
Positive Aspects
The image effectively illustrates the power of rebranding by contrasting unsuccessful and successful designs. It visually emphasizes how a cleaner, more modern aesthetic can significantly impact sales and brand perception.
Key Takeaways
- Rebranding can dramatically affect a product's market success.
- Simplifying design and focusing on key benefits can resonate more with consumers.
- Aesthetic appeal in packaging plays a crucial role in consumer decision-making.
Additional Insights
Rebranding isn't just about aesthetics; it's about aligning with consumer expectations and current market trends. The successful Celsius can design taps into the minimalist trend, which often conveys healthiness and modernity—key selling points for health-conscious consumers.