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Celsius can design rebrand

Dec 21, 2024
celsius-design-rebran.png

Celsius needed two rebrands before the energy drink began to sell. By changing their focus and adopting a cleaner design, they achieved $1.3 billion in sales.

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Image Description

The image showcases three different designs of Celsius energy drink cans. The first two designs are labeled "Fail," while the third, more modern design is associated with $1.3 billion in sales. The first two cans have cluttered designs with bold and busy text, while the successful design features a sleek, minimalist look with a focus on essential benefits.

Positive Aspects

The image effectively illustrates the power of rebranding by contrasting unsuccessful and successful designs. It visually emphasizes how a cleaner, more modern aesthetic can significantly impact sales and brand perception.

Key Takeaways

  • Rebranding can dramatically affect a product's market success.
  • Simplifying design and focusing on key benefits can resonate more with consumers.
  • Aesthetic appeal in packaging plays a crucial role in consumer decision-making.

Additional Insights

Rebranding isn't just about aesthetics; it's about aligning with consumer expectations and current market trends. The successful Celsius can design taps into the minimalist trend, which often conveys healthiness and modernity—key selling points for health-conscious consumers.

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Celsius can design rebrand | SwipeFile