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Chad Zreet Portfolio

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Copywriting
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Source
Updated on Nov 7, 2025

Chase Zreet didn’t just apply for a copywriting job at Sprite—he marketed himself like one of their campaigns. He created a custom video so spot-on that it went viral and even got props from a Coca-Cola rep in the comments.

Marketing Analysis

Chase nailed the Sprite vibe. He didn’t ask for attention; he earned it by speaking the brand’s language. His self-made pitch was so “Sprite” that Coke employees reportedly shared it internally. That’s powerful brand alignment in action.

Why It Works

  • Made Sprite the hero, not himself
  • Proved he got the brand instantly
  • Built social proof before being hired
  • Used video, a format perfect for viral traction

Examples

  • Alec Brownstein got interviews by buying Google Ads targeting creative directors’ names
  • Barbie’s career site sounds exactly like Barbie would talk
  • A TikTok skate video turned Ocean Spray into a global meme moment
Source (vimeo.com)

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