Chad Zreet Portfolio

Chase Zreet didn’t just apply for a copywriting job at Sprite—he marketed himself like one of their campaigns. He created a custom video so spot-on that it went viral and even got props from a Coca-Cola rep in the comments.

Marketing Analysis

Chase nailed the Sprite vibe. He didn’t ask for attention; he earned it by speaking the brand’s language. His self-made pitch was so “Sprite” that Coke employees reportedly shared it internally. That’s powerful brand alignment in action.

Why It Works

• Made Sprite the hero, not himself
• Proved he got the brand instantly
• Built social proof before being hired
• Used video, a format perfect for viral traction

Examples

• Alec Brownstein got interviews by buying Google Ads targeting creative directors’ names
• Barbie’s career site sounds exactly like Barbie would talk
• A TikTok skate video turned Ocean Spray into a global meme moment