It use to be...changing platforms

That image of a person surrounded by social icons perfectly describes today’s marketer: overwhelmed and confused. Should you be on TikTok? LinkedIn? YouTube? The answer is to pick one where your content can cascade into others.

The Cascading Content Idea

The second image nails it: start with a big piece (like a blog post), turn it into a video, then clip it into short social bites. This multiplies your reach without multiplying your workload.

Why It Works

• Saves time by reusing one core idea
• Builds consistent messaging across channels
• Increases discoverability through multiple touchpoints
• Keeps your content relevant even as platforms fade

Real-Life Examples

• Alex Hormozi turns his long YouTube videos into viral clips.
• HubSpot repurposes webinars into LinkedIn posts.
• Morning Brew chops newsletters into tweet threads.
• Gary Vee’s “content pyramid” follows this same logic.