It use to be...changing platforms

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Essay
Jul 14, 2023
focus-social
Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace It used to be Friendster It used to be LinkedIn It used to be LinkedIn Posts It used to be Orkut It used to be Facebook It used to be Facebook Pages It used to be Bebo It used to be YouTube It used to be YouTube Shorts It used to be Xanga It used to be Twitter It used to be Flickr It used to be Tumblr It used to be Pinterest It used to be Podcasts It used to be Instagram It used to be Instagram Stories It used to be Google It used to be Google+ It used to be Google Video It used to be Snapchat It used to be Vine It used to be TikTok It used to be Periscope It used to be Twitch It used to be Reddit It used to be Discord It used to be Quora It used to be Medium It used to be SubStack It used to be ClubHouse It used to be Threads ....the list goes on. There's sooooo many ways to spread your message, focus is becoming a problem. Here's 3 questions to figure out which platform to focus on: 1. What social network do I have a natural advantage? 2. Will I enjoy spending 1-3 years of time on this platform? 3. Which one helps me create “Cascading Content”? That last one to me is big. Which social network do you create content on, that can be used as content elsewhere? That's what I call "Cascading Content"  

Image Description

A cartoon face surrounded by icons of various social media platforms, including Facebook, TikTok, Twitter, Instagram, YouTube, LinkedIn, Reddit, and Pinterest, representing the overwhelming choice of platforms available today.

Positive Aspects

This image captures the essence of the blog post perfectly. It visually represents the dilemma of choosing the right platform amidst a sea of options. The expressive cartoon face adds a touch of humor and relatability, making the content more engaging.

Key Takeaways

  • Platforms evolve, but quality content and engaging personalities will always find success.
  • Focus on platforms where you have a natural advantage and enjoy engaging over the long haul.
  • Create “Cascading Content” that can be repurposed across multiple platforms to maximize reach and efficiency.

Additional Insights

Platforms might change, but the core principle of engaging storytelling remains constant. Think of it like fashion—trends come and go, but style is timeless. So as you navigate through the plethora of platforms, remember to focus on creating content that resonates and can easily adapt to new formats. And hey, if you find yourself overwhelmed, just picture that bewildered cartoon face—it’s okay to feel a little lost sometimes; just keep creating!