Conferences Then -VS- Now
I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the main speeches...
Book Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...
No caffeine for the next two weeks.
I'm just gonna do it: I'm not gonna drink caffeine for the next two weeks. I’ve tried tapering off and...
How content creators could get paid for their work.
In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:...
"Dall-E 3" image generator
Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own...
It use to be...changing platforms
Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace...
One Pager Examples
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These...
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
Copywriting Formulas
I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...
The ULTIMATE way to spread your advertisement
If you're advertising something, the ULTIMATE way to spread your advertisement is by making it so valuable people want to...
What happens when messaging groups get to big?
Anyone else notice when messaging groups get too big, the quality goes down dramatically? Like if you're in an iMessage...
"Units of Luck"
Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...
Consulting on a platform
One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...
Before and After Transformation Photos
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
“I haven’t been broke since I was 17, and have always had several years of savings ready!!”
Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella...
Cloud of Influence
The "Cloud of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed...
Why do Le Labo candles smell so much superior to other candles?
I've spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn't find a cheapo...
Great unsubscribe email from Drizly
Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...
Daily life check-in
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I. You rate each...