today-to-goal

Working Backwards Towards A Goal

My favorite thing to do is "Work Backwards" on a goal. It's simple: Step 1.) Make a goal. Step 2.)...

Essay
Oct 22, 2024
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Conferences Then -VS- Now

I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the main speeches...

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Before and After
Images
Jun 19, 2024
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Book Split Testing: Noah Kagan’s Million Dollar Weekend

Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...

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Essay
Before and After
Books
Outdoor Advertising
Feb 16, 2024
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No caffeine for the next two weeks.

I'm just gonna do it: I'm not gonna drink caffeine for the next two weeks. I’ve tried tapering off and...

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Essay
Feb 9, 2024
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How content creators could get paid for their work.

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:...

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Essay
Dec 31, 2023
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"Dall-E 3" image generator

Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own...

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Essay
Oct 20, 2023
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It use to be...changing platforms

Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace...

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Essay
Jul 14, 2023

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One Pager Examples

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These...

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Essay
Jul 7, 2023
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AIDA is still the best

Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

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Formulas
Instagram
Jun 21, 2023

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...

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Essay
Formulas
Copywriting
Jun 16, 2023
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The ULTIMATE way to spread your advertisement

If you're advertising something, the ULTIMATE way to spread your advertisement is by making it so valuable people want to...

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Essay
Jun 8, 2023
graph-quality

What happens when messaging groups get to big?

Anyone else notice when messaging groups get too big, the quality goes down dramatically? Like if you're in an iMessage...

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Essay
Data
Apr 28, 2023
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"Units of Luck"

Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...

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Essay
Apr 21, 2023
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Consulting on a platform

One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...

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Essay
Apr 14, 2023
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Before and After Transformation Photos

An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...

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Essay
Before and After
Mar 31, 2023

Copywriting Course

Black Friday Sale!

Use code BLACKFRIDAY for 50% off + 2 extra months

“I haven’t been broke since I was 17, and have always had several years of savings ready!!”

Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella...

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Money
Mar 24, 2023
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Cloud of Influence

The "Cloud of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed...

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Essay
Mar 17, 2023
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Why do Le Labo candles smell so much superior to other candles?

I've spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn't find a cheapo...

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Essay
Mar 3, 2023
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Great unsubscribe email from Drizly

Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...

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Essay
Copywriting
Emails
Headlines
Images
Feb 22, 2023
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Daily life check-in

I heard a friend talking about a daily check-in practice his team does at work called: P.E.I. You rate each...

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Advertorials
Feb 20, 2023