43 Essay Examples

Elevate your writing with Swipefile's Essay category. Delve into a selection of compelling essays that master the art of persuasion, storytelling, and information delivery. Learn from top copywriters and marketers how to craft essays that engage readers and convey your message with impact.

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Reverse-Engineer Your Brand In 4 Questions

Freeze-frame this reel: a beanie, a beard, a mic, and one bold phrase on screen—“to help them.” That single frame...

Essay/Wisdom/Instagram

Mar 2, 2026

Posted by

Neville Medhora

Universal Abundance

So it's possible tech creates "Universal Abundance" and it's not crazy The possibility of universal abundance comes from when intelligence...

SWIPES Email/Essay/Newsletter

Nov 21, 2025

Shaan Puri

@ShaanVP

great reminder: “when the time comes to buy, you won’t want to”

When the time comes to buy, you won’t want to

Shaan Puri tweeted: “When the time comes to buy, you won’t want to.” Great advice for both investing and marketing....

Essay/Tweets/Videos

Sep 13, 2025

Naval

@naval

There is no demand for “average” content. Media is a winner-take all market. The AI-generated Library of Babel doesn’t have much value beyond the people steering and curating it. This is also why browsing feeds is a waste of time.

Media is going to be more “winner-takes-all” as time goes on

Naval Ravikant nailed it: in an AI-saturated world, no one wants average. When anyone can churn out decent content with...

Essay/Wisdom/Tweets

Aug 24, 2025

hedonic-treadmill-this-is-awesome-get-used-to-it-repeat.png

Posted by

Neville Medhora

This is awesome ! --> Get used to it --> Repeat

Marketers can learn a ton from this stick figure chart. It’s the “hedonic treadmill” in action — that human tendency...

Essay/Copywriting/Motivation

May 28, 2025

Toxic Compassion

Chris Williamson’s post about “toxic compassion” hits a nerve in marketing too. Sometimes brands care more about looking caring than...

Essay/Ads/Copywriting

May 27, 2025

The Proof Economy - Hiring Builders not Bachelors

Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...

Essay/Wisdom/Copywriting

May 7, 2025

Posted by

Neville Medhora

1 person will do what 10 people used to do.

Look at that old newspaper headline about teachers protesting calculators. People thought math skills would vanish! Fast forward, and calculators...

Essay/Wisdom/Copywriting

May 1, 2025

thomas-jefferson-warning-kids-are-reading-too-many-novels.jpg

Every generation thinks kids are too distracted

Thomas Jefferson once warned that novels were rotting young minds. He called them a “poison” that made kids reject reason...

Essay/Ads/Copywriting

Apr 17, 2025

IBM Machine Automation Print Ad

Back in the 1980s, IBM ran a print ad showing two men watching a mechanical excavator. One complains that machines...

Essay/Ads/Print Ads

Feb 12, 2025

Understanding motivation for reward and punishment structure

These dog photos say it all: each pup responds to different rewards. Hugsy loves toys, Sid’s all about snacks, Poe...

Essay/Motivation/Advice

Feb 7, 2025

For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!

Thirty years ago, making content meant big budgets, big teams, and lots of coffee. Today, one marketer with $3K a...

Essay/Copywriting/Podcast

Nov 22, 2024

Working Backwards Towards A Goal

Most people start with what they can do today and crawl toward their goals. This sketch flips that. It shows...

Essay/Copywriting/Emails

Oct 22, 2024

Conferences Then -VS- Now

Conferences used to be all about sitting through long speeches and keynotes. Now, the real action happens between the sessions....

Essay/Before & After/Motivation

Jun 19, 2024

Posted by

Noah Kagan

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...

Essay/Ads/Before & After

Feb 16, 2024

No caffeine for the next two weeks.

This post starts with a simple, raw declaration: “I’m not gonna drink caffeine for two weeks.” Then it turns personal,...

Essay/Copywriting/Motivation

Feb 9, 2024

How content creators could get paid for their work.

Imagine if every time you watched a video or read an article, the creator got paid directly. No ads. No...

Essay/Videos/Advice

Dec 31, 2023

"Dall-E 3" image generator

OpenAI’s DALL·E 3 just made it stupid-easy to visualize marketing ideas. The images above show how AI reimagined banners, logos,...

Essay/Ads/Emails

Oct 20, 2023

It use to be...changing platforms

That image of a person surrounded by social icons perfectly describes today’s marketer: overwhelmed and confused. Should you be on...

Essay/Copywriting/Videos

Jul 14, 2023

Posted by

Neville Medhora

One Pager Examples

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These...

Essay

Jul 7, 2023

AIDA is still the best

This simple doodle nails what every marketer must master: AIDA. Attention. Interest. Desire. Action. It’s not sexy or new, but...

Essay/Ads/Formulas

Jun 21, 2023

Copywriting Formulas

This hand-drawn chart nails one of the simplest and most powerful tools in copywriting: AIDA. It’s old-school, but it’s everywhere...

Essay/Ads/Formulas

Jun 16, 2023

The ULTIMATE way to spread your advertisement

Here’s a secret weapon from the OG advertising legend, David Ogilvy: make ads people actually want to keep. Take his...

Essay/Ads/Copywriting

Jun 8, 2023

What happens when messaging groups get to big?

Ever noticed how group chats get messy when too many people join? That’s what this chart nails — performance goes...

Essay/Data/Advice

Apr 28, 2023

Most Popular in Essay

Great unsubscribe email from Drizly

The Proof Economy - Hiring Builders not Bachelors

Every generation thinks kids are too distracted

IBM Machine Automation Print Ad

Toxic Compassion

1 person will do what 10 people used to do.

Reverse-Engineer Your Brand In 4 Questions

Universal Abundance

When the time comes to buy, you won’t want to

Media is going to be more “winner-takes-all” as time goes on

This is awesome ! --> Get used to it --> Repeat

Toxic Compassion

The Proof Economy - Hiring Builders not Bachelors

1 person will do what 10 people used to do.

Every generation thinks kids are too distracted

IBM Machine Automation Print Ad

Understanding motivation for reward and punishment structure

For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!

Working Backwards Towards A Goal

Conferences Then -VS- Now

Book Split Testing: Noah Kagan’s Million Dollar Weekend

No caffeine for the next two weeks.

How content creators could get paid for their work.

"Dall-E 3" image generator

It use to be...changing platforms

One Pager Examples

AIDA is still the best

Copywriting Formulas

The ULTIMATE way to spread your advertisement

What happens when messaging groups get to big?

Command Palette

Most Popular in Essay

Great unsubscribe email from Drizly

The Proof Economy - Hiring Builders not Bachelors

Every generation thinks kids are too distracted

IBM Machine Automation Print Ad

Toxic Compassion

1 person will do what 10 people used to do.

Reverse-Engineer Your Brand In 4 Questions

Universal Abundance

When the time comes to buy, you won’t want to

Media is going to be more “winner-takes-all” as time goes on

This is awesome ! --> Get used to it --> Repeat

Toxic Compassion

The Proof Economy - Hiring Builders not Bachelors

1 person will do what 10 people used to do.

Every generation thinks kids are too distracted

IBM Machine Automation Print Ad

Understanding motivation for reward and punishment structure

For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!

Working Backwards Towards A Goal

Conferences Then -VS- Now

Book Split Testing: Noah Kagan’s Million Dollar Weekend

No caffeine for the next two weeks.

How content creators could get paid for their work.

"Dall-E 3" image generator

It use to be...changing platforms

One Pager Examples

AIDA is still the best

Copywriting Formulas

The ULTIMATE way to spread your advertisement

What happens when messaging groups get to big?