Confrences-then-now

Conferences Then -VS- Now

I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the main speeches...

Jun 19, 2024
Before and After
Essay
Images
yellow-green-split-test

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a...

Feb 16, 2024
Before and After
Books
Essay
Outdoor Advertising
Swipes Email
nev-caffeine

No caffeine for the next two weeks.

I'm just gonna do it: I'm not gonna drink caffeine for the next two weeks. I’ve tried tapering off and...

Feb 9, 2024
Essay
Swipes Email
IMG_0681

How content creators could get paid for their work.

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:...

Dec 31, 2023
Essay
Swipes Email
dalle-3-book

"Dall-E 3" image generator

Open AI just released their "Dall-E 3" image generator. I've been playing around with it, re-doing pieces of my own...

Oct 20, 2023
Essay
Swipes Email
focus-social

It use to be...changing platforms

Platforms change, but good content and interesting people always rise to the top. For example.... It used to be MySpace...

Jul 14, 2023
Essay
Swipes Email
government-one-pager-nasda

One Pager Examples

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These...

Jul 7, 2023
Essay
Swipes Email
aida-image-new

AIDA is still the best

Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

Jun 21, 2023
Essay
Formulas
Instagram

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...

Jun 16, 2023
Copywriting
Essay
Formulas
Swipes Email
removing-stains-image

The ULTIMATE way to spread your advertisement

If you're advertising something, the ULTIMATE way to spread your advertisement is by making it so valuable people want to...

Jun 8, 2023
Essay
Swipes Email
graph-quality

What happens when messaging groups get to big?

Anyone else notice when messaging groups get too big, the quality goes down dramatically? Like if you're in an iMessage...

Apr 28, 2023
Data
Essay
Swipes Email
luck-box

"Units of Luck"

Instead of think of "Luck" as some nebulous concept, think of it like a unit of measure. In other words:...

Apr 21, 2023
Essay
Swipes Email
consulting-page-neville-medhora

Consulting on a platform

One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...

Apr 14, 2023
Essay
Swipes Email
White-paint-on-brick-trend-before-after

Before and After Transformation Photos

An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...

Mar 31, 2023
Before and After
Essay
Swipes Email

“I haven’t been broke since I was 17, and have always had several years of savings ready!!”

Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella...

Mar 24, 2023
Essay
Money
Swipes Email
cloud-of-influence

Cloud of Influence

The "Cloud of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed...

Mar 17, 2023
Essay
Swipes Email
candles-le-labo

Why do Le Labo candles smell so much superior to other candles?

I've spent hundreds of dollars on these candles (FREAKIN CANDLES!!) and wanted to know why I couldn't find a cheapo...

Mar 3, 2023
Essay
Swipes Email
Great-unsubscribe-email-from-drizly

Great unsubscribe email from Drizly

Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...

Feb 22, 2023
Copywriting
Emails
Essay
Headlines
Images
Swipes Email
mess-with-brain-PIE

Daily life check-in

I heard a friend talking about a daily check-in practice his team does at work called: P.E.I. You rate each...

Feb 20, 2023
Advertorials
Essay
Swipes Email