Clever pop-up to capture competitors customers
Image Description
A pop-up message from Captivate.fm explaining a promotional offer. It highlights an affiliate program targeting users of a podcast host that is shutting down, offering a recurring payout and a special free trial for transitioning users.
Positive Aspects
The pop-up is a smart tactical move by Captivate.fm, effectively leveraging an opportunity to capture new customers from a competitor. It clearly outlines the benefits for affiliates and new users, making the offer appealing and easy to understand.
Key Takeaways
- Captivate.fm is targeting users from a competitor, Sounder, which is shutting down.
- They offer a 25% recurring payout via affiliate links for referring new users.
- A special free trial is available to ease the transition for Sounder users.
Additional Insights
This strategy is a classic example of turning a competitor's misfortune into a growth opportunity. Captivate.fm not only incentivizes its current users to spread the word but also provides a hassle-free onboarding process for potential customers. This kind of savvy marketing can lead to significant gains in user base and brand loyalty, especially in the competitive podcast hosting market.
