Closing follow up after getting no response

Scripts
Nov 9, 2017
Possible Subject Lines:
  • Closing your file?
  • Your file will be closed.
  • Closing your account.
  • Close out this account?
Body Copy: Hey Niles, We are in the process of closing files for the month. Typically when I haven’t heard back from someone it means they’re either really busy or aren’t interested.   If you aren’t interested, do I have your permission to close your file?   If you’re still interested, what do you recommend as a next step?   Thanks for your help. -Neville

Key Takeaways

  • Subject Line Strategy: The suggested subject lines are direct and create a sense of urgency, prompting the recipient to take action. They tap into the fear of missing out (FOMO) by hinting at the potential closure of an account or file.

  • Clear and Direct Communication: The email body is straightforward and transparent. It acknowledges the possibility of disinterest but also leaves the door open for engagement by asking for the recipient's input on the next steps.

  • Polite and Professional Tone: The email maintains a respectful tone by asking for permission to close the file, ensuring the recipient feels in control of the decision.

Additional Insights

  • Psychological Tactics: The strategy of mentioning file closure plays on the human tendency to avoid loss. By suggesting that the file will be closed, it nudges the recipient to make a decision rather than ignore the email.

  • Personalization: Addressing the recipient by name, "Hey Niles," adds a personal touch that can increase the likelihood of a response, as people are more receptive to personalized communication.

  • Call to Action Flexibility: Offering two clear options—permission to close the file or suggestions for next steps—provides a simple path for the recipient to respond, reducing decision fatigue and making it easier to engage.