Copy Chief Sales Page

Ever wonder what people actually look at on your sales page? CopyChief ran heatmaps on theirs, and the results show exactly where attention goes—and where it dies.

Marketing analysis

Visitors’ eyes locked on faces, video thumbnails, and testimonial photos first. Walls of text? Ignored. Only 25% of readers even made it to the testimonials section, showing that even great social proof flops if it’s buried too deep.

Why it works

• Faces create trust and human connection
• Video pulls eyes with color and motion
• Bright color buttons train clicks
• Testimonials only work if people actually see them

Examples

• Basecamp: founder videos boosted signups 30%
• Harry’s: real people images raised conversions
• Airbnb: host portraits = more bookings
• Slack: users’ stories beat product glam shots every time