Copywriting Course Landing Page Split Test

This A/B/C/D test from Neville Medhora’s Copywriting Course is a masterclass in how tiny tweaks can change conversion rates big time. Same message, different style.

Marketing analysis

Each version tests a different variable:

• A: Friendly stick figure + more copy.
• B: Clean design + one-liner.
• C: Even simpler, no character.
• D: Darker background for contrast.

This split test is about focus. Which combo grabs attention, builds trust, and nudges that “Join” button?

Why it works

• Clean layouts reduce friction.
• Human faces (even stick ones) add warmth.
• Clear CTA buttons boost clicks.
• Contrasting colors guide the eye.
• Social proof (“60,000 members”) builds credibility.

Examples

• Basecamp’s minimal sign-up screen lifted conversions by 14%.
• Dropbox simplified its homepage and increased sign-ups by 10%.
• Buffer’s color test showed a red CTA outperformed green by 21%.