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Our private collection of A/B split tests results that we've tried, and from around the web.
This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...
This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...
Sometimes the ugly duckling is already a swan. SwipeFile.com ran a 3-week A/B test on their signup form, trying four...
That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...
Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...
AppSumo added a big, chunky mega menu to their site and conversions bumped up 5.64%. The founder admits he personally...
Scaling feels sexy when you’re on stage bragging about revenue. The image shows a muscled speaker smiling on stage while...
Most people take years to write a book. Rob Roseman did it in 4 weeks. His secret? Market testing every...
Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...
This A/B/C/D test from Neville Medhora’s Copywriting Course is a masterclass in how tiny tweaks can change conversion rates big...
A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...
