
SwipeFile.com Email Signup Split Test
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...

Simple social proof
This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...

HEADLINE: “97% of my clients refer me, here’s why”
This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...

SwipeFile Signup A/B Split Test
Sometimes the ugly duckling is already a swan. SwipeFile.com ran a 3-week A/B test on their signup form, trying four...

Book Split Test: Rob Roseman’s WTF Divorce Journal
Most people take years to write a book. Rob Roseman did it in 4 weeks. His secret? Market testing every...

Book Split Testing: Noah Kagan’s Million Dollar Weekend
Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...

Copywriting Course Landing Page Split Test
This A/B/C/D test from Neville Medhora’s Copywriting Course is a masterclass in how tiny tweaks can change conversion rates big...

Which of these Facebook ads will do better?
Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...

Image in iMac vs image in Zoom and MacBook Air
A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...