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A/B Split Test Real Examples and Results

Our private collection of A/B split tests results that we've tried, and from around the web.

Most Popular in A/B Split Test

webdesignpartnerspro.png

HEADLINE: “97% of my clients refer me, here’s why”

This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...

Copywriting/Portfolio/Data
Apr 21, 2025
allied-simple-social-proof.png

Simple social proof

This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...

Ads/Copywriting/Social Proof
Apr 24, 2025
swipe-file-popup-email-signup-test-2.png

SwipeFile.com Email Signup Split Test

SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...

Signup Forms/Copywriting/Pop Ups
May 8, 2025
swipefile-signup-ab-split-test.png

SwipeFile Signup A/B Split Test

Sometimes the ugly duckling is already a swan. SwipeFile.com ran a 3-week A/B test on their signup form, trying four...

Signup Forms/Copywriting/Pop Ups
Mar 27, 2025
ship-imperfect-offers-iterate-quickly-01076f35.jpg

Ship Imperfect Offers, Iterate Quickly

That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...

Before & After/Advice/Landing Pages
Apr 18, 2026
split-test
Posted by Neville MedhoraNeville Medhora

Which of these Facebook ads will do better?

Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...

Ads/Copywriting/Before & After
Dec 15, 2023
Latest
appsumo-mega-menu-increased-conversions-5-64-cover
Posted by Noah KaganNoah Kagan

AppSumo Mega Menu Increased Conversions 5.64%

AppSumo added a big, chunky mega menu to their site and conversions bumped up 5.64%. The founder admits he personally...

Tweets/Design/Data
May 6, 2026
ship-imperfect-offers-iterate-quickly-01076f35.jpg

Ship Imperfect Offers, Iterate Quickly

That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...

Before & After/Advice/Landing Pages
Apr 18, 2026
scale-right-or-scale-twice-video-cover
Video

Alex Hormozi: Scale Right Or Scale Twice

Scaling feels sexy when you’re on stage bragging about revenue. The image shows a muscled speaker smiling on stage while...

Wisdom/Instagram/Data
Mar 26, 2026
swipe-file-popup-email-signup-test-2.png

SwipeFile.com Email Signup Split Test

SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...

Signup Forms/Copywriting/Pop Ups
May 8, 2025
allied-simple-social-proof.png

Simple social proof

This ad from Allied Outdoor Solutions nails what most marketers overcomplicate. Clean photo. Clear promise. One simple line: “The #1...

Ads/Copywriting/Social Proof
Apr 24, 2025
webdesignpartnerspro.png

HEADLINE: “97% of my clients refer me, here’s why”

This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...

Copywriting/Portfolio/Data
Apr 21, 2025
swipefile-signup-ab-split-test.png

SwipeFile Signup A/B Split Test

Sometimes the ugly duckling is already a swan. SwipeFile.com ran a 3-week A/B test on their signup form, trying four...

Signup Forms/Copywriting/Pop Ups
Mar 27, 2025
wtf-book
Posted by Neville MedhoraNeville Medhora

Book Split Test: Rob Roseman’s WTF Divorce Journal

Most people take years to write a book. Rob Roseman did it in 4 weeks. His secret? Market testing every...

Instagram/Before & After/Outdoor Advertising
Feb 18, 2024
yellow-green-split-test
Posted by Noah KaganNoah Kagan

Book Split Testing: Noah Kagan’s Million Dollar Weekend

Noah Kagan didn’t guess his book cover design. He tested it. He literally photoshopped mockups of his book Million Dollar...

Essay/Ads/Before & After
Feb 16, 2024
Ad
Copywriting-course-split-test
Posted by Neville MedhoraNeville Medhora

Copywriting Course Landing Page Split Test

This A/B/C/D test from Neville Medhora’s Copywriting Course is a masterclass in how tiny tweaks can change conversion rates big...

Signup Forms/Copywriting/Data
Feb 11, 2024
split-test
Posted by Neville MedhoraNeville Medhora

Which of these Facebook ads will do better?

Sometimes fancy design kills conversions. Laurie Bell ran a Facebook ad test for the sports team app Heja: one ad...

Ads/Copywriting/Before & After
Dec 15, 2023
a-b-test-between-images
Posted by Neville MedhoraNeville Medhora

Image in iMac vs image in Zoom and MacBook Air

A/B tests tell the truth. This one showed that a mock Zoom screenshot outperformed a clean photo wrapped in an...

Ads/Data/Images
Dec 9, 2020
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