Cost of running a community

Here's a quick rundown of some of the larger costs I pay to run a digital business: • ConvertKit for email $7k/yr • Wistia for video $4k/yr • WPengine for hosting $5k/yr • Community + Dev Work $9k/yr • People $70K/yr I use a lot more tools like this, but those are the big ones!  

Positive Aspects

The blog post's title is straightforward and directly informs the reader about the focus on the financial aspects of running a community. This transparency is refreshing and sets the stage for a candid discussion about business expenses—a topic that can often be glossed over. The content itself is concise, providing a clear breakdown of significant costs, which can be particularly enlightening for budding entrepreneurs or those considering starting their own digital community. By listing actual figures, the post demystifies the financial commitments involved, offering a realistic perspective that is both educational and practical.

Key Takeaways

  • Transparency in Costs: The post provides an honest look at the substantial expenses involved in running a digital business, which is crucial for setting realistic expectations.
  • Importance of Tools: Highlighting specific tools like ConvertKit, Wistia, and WPengine emphasizes their essential roles in maintaining a successful digital platform.
  • Significance of Human Resources: The largest expense being people at $70K/year underscores the value of investing in human capital for community growth and management.
  • Budget Prioritization: The breakdown encourages readers to consider where they should allocate their budget when scaling their own communities.
  • Comprehensive Overview: While only major costs are listed, it hints at the broader range of tools and expenses that contribute to a digital business's operation.

Additional Insights

Running a digital community isn't just about passion and engagement—it's a financial commitment that requires strategic planning and prioritization. Much like a homeowner must budget for mortgage payments and maintenance, a community founder must allocate funds for essential tools and personnel. It’s fascinating (and a bit terrifying) to see how these numbers add up, reminding us that the "invisible" costs of digital tools and services can rival even the most tangible business expenses. Also, while $70K/year for people seems hefty, remember that investing in skilled team members often results in a more robust, dynamic, and ultimately successful community.