Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...

THIS will be my year shirt

Why Writing Things Down Clears Mental Clutter

David Ogilvy’s Playbook for Running an Advertising Agency

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Why Honda’s ‘Goal Over Budget’ Ad Still Hits Hard

How Smart Marketers Maximize Every Piece of Content

3 Big Takeaways From the New Media Summit 2026 Board

AI Won’t Steal All Jobs—It’ll Create More

Ogilvy’s Blueprint for Winning TV Commercials

The Odds of Where You’re Born

Good Product + Distribution

The Clever Trick to Remember Latitude vs. Longitude

The Ad That Solved a Dilemma With One Line

Sometimes the best marketing move is to make a tough choice easier. This classic 1976 VW ad nails that. It...

A $600 Cadillac Option… Free with Every Beetle

Volkswagen nailed contrast marketing with this ad. By comparing their small Beetle to a big, luxurious Cadillac, they made “cheap”...

The VW Ad That Sold Adventure, Not Just a Van

Volkswagen didn’t sell horsepower or luxury. They sold a lifestyle. This 1960s ad for the VW Bus played on family...

Big Scary Goals List Can Backfire

The Volkswagen Ad That Outsmarted Luxury

This old-school Volkswagen ad nails the “anti-ad” approach. It’s not glamorous, shiny, or fast. It’s humble, rural, and features a...

Volkswagen: 16 Options for the Price of None

Volkswagen nailed value-driven advertising with this simple, confident layout. The headline grabs you fast: “16 options for the price of...

Old-School Cool: The Schweppesman Sells Class, Not Soda

The Channels That Close the Deal

This chart breaks down conversion rates from bottom-of-funnel (BOFU) traffic sources — and wow, branded traffic leads the pack with...

The Volkswagen Theory of Evolution

Hard to spot the differences, right? That’s the genius of this ad. Volkswagen took what most companies fear—staying the same—and...

Engagement farming post that works

It makes it easy to post so lots of people share comments. This post nails what marketers crave: simplicity that...

VW Ad: When “It Couldn’t Be Done” Sells Better Than Bragging

This classic Volkswagen Beetle ad with basketball giant Wilt Chamberlain shows off brilliant honesty in advertising. Instead of pretending their...