Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Action is the best anxiety reliever
I love this piece of advice! A lot of time people have anxiety about an event or a deadline, but...
Task Values For Prioritizing or Delegating
This image is a masterclass in visual communication for marketers. It uses a grid to categorize tasks by hourly rates,...
Find stuff people already buy, and do it cheaper or better
This is a cool piece of advice that finding something people ALREADY BUY is a strong signal they want that...
Naval Ravikant How to Get Rich
Naval Ravikant's great advice from his viral thread about How to Get Rich.
Hormozi Simple Email SOP
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...
Sam Parr's Hampton Business Plan
This is a cool rough draft of Sam Parr's business plan for his networking company Hampton. I just love how...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
Ikigai = Good + Love + Needs+ Paid
This cool image shows that Ikigai ("a passion that gives value and joy to life") is best found when you...
Big ole numbers are good
For social proof sections I love the concept of showing a BIG NUMBER and smaller text explaining it. Like this...
What people don't see
This is a cool concept from Noah Kagan. He says in his Tweet:Justin Bieber: 285 songs, 85 hits (30%)Taylor Swift:...
Strategic Hiring Matrix
Ayman Al-Abdullah's tweet breaks down company roles into three categories: A-Roles, B-Roles, and C-Roles. The emphasis is on prioritizing A-Roles,...
One bad day, but longterm good
This is an awesome visual that just because something is down one day, doesn't mean it's a big deal in...
How C-suite buys and evaluates software
Some advice from Peep Laja of CXL on how the C-suite execs buy B2B software.
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...
Empty Head, Full Mouth
This is the representation of having an empty head, but a full mouth. Meaning someone isn't very educated on a...
Where are founders putting their marketing dollars?
Sam Parr's tweet offers a peek into marketing budgets from over 100 founders, revealing that the average company spends nearly...
Deleted Reddit sales advice
For some reason this post was taken down by the author, so I have no more link to it, but...
Software in AI - RAAS (Results As A Service)
Dharmesh (founder of HubSpot) has an awesome coined term of RAAS (Results As A Service), where it doesn't matter the...
Stopped all paid spending, revenue went UP
This is an interesting experiment where Adam Robinson of Retention.com decided to TURN OFF all paid spending as an experiment,...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
8 qualities of a great swipe
When you save a "swipe" for your own swipe file, it's best if it has as least one of these...
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr
Be adjacent to expensive transactions. If you sell an $80,000 car and get a percentage, it could be a lot of money.