Tesla Robotaxi’s “Just Kidding” Screen is Marketing Genius
Even small UX moments can become big brand statements. When Tesla’s Robotaxi riders try to tip their nonexistent driver, they...
Teach Don’t Hand Out: The Benjamin Franklin Way to Build Loyalty
Ben Franklin nailed a marketing truth before marketing existed: help people help themselves. His insight applies perfectly to how brands...
Make It Exist First
This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...
The Power of Laddered Goals
This sketch shows a simple but brilliant system for turning big dreams into daily actions. It breaks goals into layers:...
The "Kind Lie" vs "Unkind Truth" Curve Every Team Needs
Ever avoided giving feedback because you didn’t want to hurt someone’s feelings? This visual by William Meijer nails why that’s...
The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing
This visual nails it. A person sweeping cobwebs inside a brain reminds us that the hardest cleanup is mental —...
Amazon’s “Peculiar” Marketing Secret
Amazon literally calls their values peculiar—and this sign shows why. Every line is a small masterclass in branding, tone, and...
The Power of Perspective in Marketing
A single image. Two views. Same scene. Totally different meanings. One animal sees loneliness; another sees freedom. That’s marketing in...
Most CTOs don’t realize they’re the brand. They post job openings and wonder why no one applies.
People don’t follow companies. They follow builders who inspire them.
That’s why your best candidates already follow someone else.
People Follow Builders, Not Logos
Most tech leaders think their company brand will attract talent. But as Aadit Sheth points out, people follow builders, not...
Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
The $100 Hot Sauce That Doubled as a Marketing Masterclass
Burn Rate hot sauce takes “premium” literally—it’s wrapped in an actual $100 bill. Only 200 bottles exist, priced at $13.99....
Machines Multiply, But People Create
This sign nails a timeless marketing truth: automation scales effort, but creativity creates value. The quote by Elbert Hubbard hits...
Either sell extremely expensive to a select few or sell something super cheap to everyone. The middle is where people die.
The Dangerous Middle: Why Mid‑Priced Offers Fail
Alex Hormozi nails a hard truth about pricing: the middle is a graveyard. Brands either win by going premium and...
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Big Mario Marketing: Sell the Power-Up, Not the Product
Most marketers make the same mistake: they pitch features instead of transformation. The “Big Mario Marketing” framework nails this by...
The Wealth Pyramid: Why Market Size Matters
This chart breaks down global wealth tiers by how many people are in each. From billionaires at the top (3,000)...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest. We had 93,535 subscribers.
I charged them $26 per...
The Cold Email That Landed $100K in Ads
This is a cool story. Sam Parr sold The Hustle’s first $100K in ads with one killer cold email. No...
How to Tell If Growth Is Real or Just Hype
This chart comparing Cisco’s 2000s bubble vs. Nvidia’s current rise is gold for marketers. It’s not just about stocks—it’s about...
The 20-Person Power List Strategy
Most “networking” advice gets overly complicated. Paul Yacoubian keeps it simple: make a list of the 20 people who can...
I sold my company for over $40 million when I was 31.
Here’s every idea I tried before my big win:
1. In high school I made $2,500 one summer flipping seniors’ used sports gear on eBay.
2. At 20, I launched a hot dog stand called Southern Sam’s: Wieners as Big as a Baby’s Arm. Made up to $1,000 a day. Learned how to sell - and how to blow all my money on beer.
3. That same year, I started an online liquor store selling rare whiskey. It lasted three months before a lawyer told me I wasn't doing things correctly. Still made $10K in profit.
4. In San Francisco, I started a weekly business book club called The Anti-MBA. Couldn't figure out how to monetize it, but met lifelong friends.
...
Sam ParrSam Parr sold company for $40, but did 13 businesses before then
Before selling The Hustle for $40M, Sam Parr tried a ton of scrappy business ideas. One of them? A hot...
The Smartest Freelance Pricing Board Ever
This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...
This is alarming.
Over 60% of VC money is now going to AI companies.
For reference, only 40% of the VC money went to internet companies in 1999.
If those AI companies don’t start generating real revenue soon enough, investors will...
What Marketers Can Learn From The AI Gold Rush
AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...
Lone Wolves Starve. Packs Eat.
This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...
