This SpaceX sign is gold. Elon Musk’s five steps aren’t just for rockets—they’re killer for fixing your marketing process too.
The Marketing Breakdown
Most marketers jump straight to automation or “optimization.” But Elon flips it: start by questioning if the thing even makes sense. Then simplify, delete, improve, speed up, and only then automate.
Why It Works
- Forces you to solve the right problem first
- Prevents wasted effort on dumb systems
- Keeps teams focused on results, not activity
- Builds smarter, leaner campaigns over time
Real-World Examples
- Basecamp cut half its features to improve adoption
- Dollar Shave Club removed retail middlemen
- Nike killed slow design cycles with rapid prototyping
- Zapier automates after perfecting manual workflows
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