CrewFire 3-tiered pricing structure

This pricing chart nails the classic 3-tier structure: Starter, Growth, and Business. Notice how each plan gets a little better, but not confusingly so. Customers can quickly spot where they fit.

Why it Works

• Uses the “Goldilocks effect” — most people pick the middle option because it feels “just right.”
• Keeps it simple: 3 clear options, not a dozen messy ones.
• Highlights progression — each tier feels like a natural step up.
• Repeats key benefits (“Unlimited Rewards”) to show increasing value without clutter.

Real-World Examples

• Slack’s Free, Pro, and Business+ plans use the same setup.
• Dropbox draws users into its middle “Plus” plan.
• Spotify’s Individual, Duo, and Family plans make the middle feel like the sweet spot.