StoryArb Pricing

StoryArb’s pricing page hits hard: their “cheap” plan starts at $13,999 a month. Yet the setup makes that number feel… reasonable.

The Psychology Behind It

This is tiered pricing done right. Three clear options: Scale, Scale+, and Premium. The lowest plan anchors value high, the middle adds upgrades, and the custom tier gives top buyers permission to spend big.

Why It Works

• The lowest price anchors expectations high
• Each tier feels like a logical step up in value
• “Custom pricing” at the top signals a premium brand
• Minimal design keeps attention on the offer, not distractions

Real-World Examples

• HubSpot’s Pro tier drives most sales because it sits between Free and Enterprise
• Squarespace’s “Business” plan is their best seller, framed right in the middle
• Apple uses tiered memory pricing to nudge buyers toward higher versions