David Ogilvy Quote About Headlines

David Ogilvy nailed it: your headline decides if people even look at your ad. It’s the label that makes someone say, “Yep, that’s for me.” Without the right headline, your perfect copy is invisible.

Marketing analysis

A headline’s job is to qualify readers fast. It should attract your customer, not everyone. Think of it as a magnet for prospects, not random clicks. Use clear benefits and specific promises so the right person can’t ignore it.

Why it works

• Grabs attention in seconds
• Filters out unqualified readers
• Frames the offer before reading
• Increases conversion by attracting intent

Examples

• “Got Milk?” targeted dairy drinkers, not soda lovers
• “Think Different” spoke to Apple’s creative fans
• “They’re Grrreat!” made Frosted Flakes instantly memorable
• “Because you’re worth it” positioned L’Oréal for self-confident buyers