David Ogilvy Quote About Headlines

Sep 28, 2017

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising. — David Ogilvy

Write. Learn. Take action.

Don't add too many CTA's

Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action people can take.

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