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Remember how awful flight searches used to be? Tabs everywhere, pop-ups galore, and endless layovers to compare. Hipmunk flipped that frustration on its head with a short explainer video that introduced a genius idea: sorting flights by “agony.”
Instead of bragging about features, the video shows your pain—then fixes it. The pacing is fast, the visuals are light, and the emotional payoff is instant: relief. It sells comfort, not code.