What is Hipmunk? Explainer Video

Remember how awful flight searches used to be? Tabs everywhere, pop-ups galore, and endless layovers to compare. Hipmunk flipped that frustration on its head with a short explainer video that introduced a genius idea: sorting flights by “agony.”

Marketing analysis

Instead of bragging about features, the video shows your pain—then fixes it. The pacing is fast, the visuals are light, and the emotional payoff is instant: relief. It sells comfort, not code.

Why it works

• Starts with a universal annoyance
• One killer differentiator (“agony” sorting)
• Keeps things short, bright, and clear
• Turns pain into pleasure—literally

Examples

• Dollar Shave Club: cuts through overpriced razors with humor
• Notion: chaos → clarity in 30 seconds
• Slack: noisy work → smooth teamwork
  Each one starts with pain and ends with relief. Classic formula.