What is Hipmunk? Explainer Video

Remember when flight search sites were clunky and packed with pop-ups? Hipmunk’s explainer video fixed that image problem in under two minutes. It clearly shows how the platform sorts flights by “agony” (a mix of price, duration, and layovers)—a clever move that hooks viewers fast.

Marketing analysis

The video doesn’t just list features. It dramatizes the customer’s pain (search fatigue) and immediately relieves it with a better, smoother way to plan travel. The visuals stay simple, fun, and ultra-focused on one emotional theme: less headache.

Why it works

• Starts with a relatable frustration (chaotic flight searching)
• Offers one clear differentiator: “agony” sorting
• Quick pacing keeps attention
• Fun tone makes a boring task (booking flights) feel enjoyable

Examples

• Dollar Shave Club’s launch video: simple pain + hilarious fix
• Notion explainer: shows workflow chaos, then the clean solution
• Slack’s early demo: starts busy, ends calm—just like Hipmunk’s setup