Dedicated customer success story page with unique CTAs

Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous visuals, clean layouts, and perfect CTAs to keep customers clicking “shop now.” The genius? Each real email example has a button beside it that says “Build an email like this.”

Why this page crushes it

• They use social proof by spotlighting a world-famous brand.
• Each campaign example is tangible, not theoretical.
• The CTA placement makes action a no-brainer.
• Beautiful, product-driven visuals sell lifestyle, not features.

Real-world parallels

• Canva shows editable templates beside real brand examples.
• HubSpot promotes landing page templates with “Use this layout.”
• Shopify’s theme gallery uses “Try this theme” CTAs.
• Squarespace highlights real websites with “Start with this design.”

Show, don’t tell—and make it one click to copy success.