Drip's Pricing Page Slider

Pricing
May 11, 2020
drip pricing page slider close up
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Drip offers pricing on a sliding scale. Your monthly subscription is based on how many email subscribers you have. Their pricing page shows you how much you'll pay with an interactive slider. If you've got less than 10,000 subscribers, the "Start a Trial" box will be highlighted. If you've got more than 10,000 subscribers, the "Grab a Demo" box will be highlighted.   What's great about it:
  • The slider is interactive.
  • The page is simple, clean, and intuitive.
  • The shifting highlight is a subtle, effective way to add segmentation

Image Description

The image showcases Drip's pricing page with an interactive slider. It displays pricing for 10,000 subscribers at $184 per month. Two sections are highlighted: "Start a Trial" for under 10,000 subscribers and "Grab a Demo" for over 10,000, each featuring distinct calls to action.

Positive Aspects

  • The image captures the simplicity and interactivity of Drip’s pricing page, making it visually engaging.
  • The slider feature clearly illustrates how pricing adjusts with subscriber count, offering transparency.
  • Highlighted sections effectively guide users based on their subscriber numbers, simplifying decision-making.

Key Takeaways

  • Drip uses an interactive slider to transparently display pricing based on subscriber count.
  • The page design is clean and intuitive, making it easy for users to navigate.
  • Segmentation is subtly achieved with highlighted options for trials and demos, depending on subscriber level.

Additional Insights

  • The use of an interactive slider is not just functional but also fun, making the pricing exploration less of a chore and more of an engagement.
  • This approach can inspire other SaaS companies to rethink their pricing pages, focusing on user experience and clarity.
  • A humorous touch: “Move the slider and find out if you're in the ‘Start a Trial’ or ‘Grab a Demo’ club—kind of like VIP access for your subscriber list!”
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