Emirates Business Class Magazine Ad
Print Ads
Jul 22, 2017
This is a great magazine ad for Emirates Airline that shows how nice and comfortable it is to fly Emirates (at least as a business class passenger).
'The image takes up nearly the entire page and is very eye catching.
Compare the emirates advertisement to this Lufthansa advert, where you can barely see any of the "luxury" on board. the sunlight simply drowns out any great visuals:
Image Description
The Emirates magazine ad features a relaxed passenger enjoying a drink in a luxurious business class seat, with the tagline "YOU'VE ARRIVED the moment you board." It conveys comfort and sophistication.
Positive Aspects
- Visual Appeal: The ad captures the essence of luxury travel with a vivid, inviting image that draws attention.
- Effective Tagline: "YOU'VE ARRIVED the moment you board" cleverly suggests that the journey is as enjoyable as the destination.
- Contrast with Competitors: The clear, well-lit image showcases Emirates' superior experience compared to the less visible luxury in the Lufthansa ad.
Key Takeaways
- Emirates effectively communicates luxury and comfort in its business class through a strong visual and tagline.
- The ad successfully differentiates Emirates from competitors by showcasing a tangible, high-quality experience.
- Visual clarity and a focus on passenger satisfaction are crucial in travel advertising.
Additional Insights
This ad is a masterclass in using imagery to convey a message. The passenger's relaxed demeanor and the elegant setting immediately evoke a sense of indulgence and exclusivity. It’s like the first-class lounge experience, right in your seat. The clever positioning of "YOU'VE ARRIVED" makes you feel like you've already reached your comfort zone the moment you step on board.
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