Old Novelty Alcoholic Toothpaste Ad
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Back in the day, before Amazon reviews or Reddit warnings, people bought things purely because they sounded fun. Like “Scotch” and “Bourbon” flavored toothpaste. Yep, that was a real ad.
What’s happening here
This ad taps into curiosity and humor. It promises “spirit” in your smile and winks at the reader with a joke about brushing more often. It’s not about dental hygiene—it’s about novelty and storytelling.
Why it works
- It shocks with a weird twist: whiskey toothpaste!
- Makes people laugh, then curious
- Feels like a gag gift—low risk, high fun
- Uses scarcity (mail order, only a dollar)
Examples
- Cards Against Humanity’s “Nothing for $5” raised $71K
- Liquid Death sells “murder your thirst” canned water
- Poo-Pourri made bathroom spray go viral with cheeky humor
- The “Pet Rock” hit $15M in the 1970s by being a total joke that sold itself