Entire page dedicated to social proof / Testimonials

You don’t just donate on Omaze—you win while doing good. This page nails the art of turning generosity into excitement with slick visuals, real winners, and proof of impact.

The Marketing Magic Behind It

The design makes the cause and the prize equally irresistible. Notice how they spotlight:

• The actual prize image first (a flashy Bentley!)
• The donation total in bold yellow
• A smiling real-world winner for credibility
• The charity’s mission right below for emotional payoff

Why It Works

• Social proof: Real winner, real donation total
• Clear impact: Shows exactly where money goes
• Dual motivation: Self-interest + altruism
• Visual hierarchy: Eyes flow from dream to deed

Real-World Success Stories

• TOMS Shoes: Buy a pair, give a pair.
• Warby Parker: Same model, now eyewear.
• Patagonia: “Don’t buy this jacket” ad boosted sales 30%.
• Charity: Water: Every project tagged with GPS proof.