Homepage for THC gummies with two CTAs above the fold

Diet Smoke’s homepage is doing double duty with two CTAs: “Shop Now” or “Get 20% Off Your First Order.” It’s not just pretty design—it’s a sales funnel in disguise.

Marketing analysis

The “Shop Now” button aims at ready-to-buy visitors. The email signup hooks everyone else with an instant incentive. That means even if you’re not buying today, you’ve entered their funnel.

Why it works

• Captures both hot and warm leads
• Uses a discount as an instant value exchange
• Keeps the design simple: two clear next steps
• Builds an email list for cheap, long-term sales

Examples

• Bombas: 20% off first order email popup equals massive list growth
• Dollar Shave Club: delayed first sale boosted by retargeting emails
• Allbirds: clean homepage with “Shop Now” and “Join the Flock” dual CTAs for flexibility