Eric Bandholz of Beardbrand on creating YouTube videos, social media, content marketing & writing
Eric Bandholz runs Beardbrand.com which sells in the very high millions of dollars worth of beard and hair products a year online.
He’s managed to crush content marketing on YouTube, other social channels, and SEO.
Key Takeaways
Content Mastery: Eric Bandholz has successfully leveraged YouTube and various social media platforms to drive Beardbrand's impressive sales, showcasing the power of strategic content marketing.
SEO Success: By incorporating SEO into his content strategy, Bandholz ensures that Beardbrand's products consistently reach a wide audience, translating into substantial online sales.
Diverse Platforms: Utilizing a mix of YouTube, social media, and SEO demonstrates the importance of a diversified approach in digital marketing to capture and engage different audience segments.
Additional Insights
Content Personality: Much like the Beardbrand brand itself, Eric Bandholz’s content exudes personality and authenticity. This approach not only attracts viewers but also builds a community around the brand, which is crucial for sustained engagement and loyalty.
Relatability Over Perfection: Eric’s success suggests that content doesn’t have to be perfect; it needs to be relatable and valuable. This is a great reminder for creators that authenticity often trumps polished perfection.
Experimentation Pays Off: Eric's journey underscores the importance of experimentation in content marketing. Trying out different formats and platforms can lead to discovering what resonates best with your audience, ultimately driving growth and success.
