Only ultra luxury people have access to this pt 1
Eli, the travel guy, breaks down the wild world of luxury travel — think private islands, staff for every guest, and experiences that money can literally buy. This isn’t selling vacations. It’s selling status, access, and bragging rights.
Why it Works
- It taps into exclusivity bias: people want what few can have.
- It sells identity, not just features. “You’re not a tourist, you’re elite.”
- It uses scarcity marketing: limited villas, private chefs, custom routes.
- It’s storytelling-driven — every trip turns into a humblebrag.
Real-World Luxury Plays
- Aman Resorts charges up to $8,000 a night — and guests rave about privacy.
- Four Seasons’ private jet tours sell out months in advance at six figures.
- Ritz-Carlton Yacht Collection sells lifestyle, not cabins.





